Multi-Functional Approach Framework for Risk Communication Management of Public Preparedness Sustainability in Malaysia
During the time of crises, multiple organisations like the United Nations, agencies, NGOs, private companies, local authorities and the military rush to provide relief to the affected area. Organisations, present at the scene of the disaster, aim to provide solutions to a specific problem dependi...
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/1169/1/FH03-FSSG-18-12437.pdf http://eprints.unisza.edu.my/1169/ |
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| Summary: | During the time of crises, multiple organisations like the United Nations, agencies,
NGOs, private companies, local authorities and the military rush to provide relief to the
affected area. Organisations, present at the scene of the disaster, aim to provide solutions to a
specific problem depending on their core competencies, but their way of handling the problem
may differ from the government’s perspective and often vary from the international
community’s perspective. They might end up draining their resources when applying
solutions to a specific issue due to their failure to collaborate with each other and the lack of
efficiency. This research aims to explore a Multi-Functional Approach (MFA) framework for
risk communication management of public preparedness sustainability in Malaysia. The main
research objective encapsulates the core of the study; to investigate a Multi-Functional
Approach (MFA) Framework for risk communication which is designed to optimize the
outcome of public preparedness sustainability efforts. This study employed three phases of
research methodology. In data analysis, a multiple regression is used to measure key concepts
of the best practices model in risk communication to straighten public preparedness in
Malaysia. The study is based on interviews with individuals representing different types of
organisations that have connections to coordination avenues. A thematic analysis approach is
used to apply theories to the empirics. Data are collected using qualitative analyses such as
interviews and document analysis. The main finding of the study is that public preparedness
and the matter of strengthening it has to be discussed on a political level in order to set clear
responsibility (public – municipality – state) frameworks in place. |
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