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Factors affecting trust in publishing personal information in online social network: An empirical study of Malaysia’s Klang Valley users

Online Social Networking (OSN) is a platform that enables one to socialize over the world online without having to meet anyone physically or face to face. However, privacy in OSN sites is becoming a main concern for users because of the potential threats that come with sharing one’s personal infor...

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Main Authors: Syed Shah Alam,, Maisarah Ahmad,, A. Ali Khatibi,, Mst. Nilufar Ahsan,
Format: Article
Language:English
Published: School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/9819/1/12x.geografia-si-feb16-shah-edam_%283%29.pdf
http://journalarticle.ukm.my/9819/
http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2016&vol=12&issue=2&ver=loc
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spelling my-ukm.journal.98192016-12-14T06:50:56Z http://journalarticle.ukm.my/9819/ Factors affecting trust in publishing personal information in online social network: An empirical study of Malaysia’s Klang Valley users Syed Shah Alam, Maisarah Ahmad, A. Ali Khatibi, Mst. Nilufar Ahsan, Online Social Networking (OSN) is a platform that enables one to socialize over the world online without having to meet anyone physically or face to face. However, privacy in OSN sites is becoming a main concern for users because of the potential threats that come with sharing one’s personal information online. The purpose of our study was to examine the key factors that influence the trust in publishing personal information on Online Social Network (OSN) sites in Malaysia. Primary data were gathered from 201 users comprising university students and working adults residing in the Klang Valley. Five factors were selected to gauge the users’ perception of potential threats , namely, security/privacy of the website, word of mouth of family and friends, functional motives of OSN users, social motives of OSN users and psychological motives of OSN users. Results of the study showed that security/privacy, word of mouth, functional motives and social motives significantly affected the publishing of respondents’ personal information on online social network sites. The implication is that the largest challenge of both now and in the future, in terms of users protecting themselves and their information, will be to find out and understand how to effectively access and change the privacy settings offered by all OSN sites. School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2016-02 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9819/1/12x.geografia-si-feb16-shah-edam_%283%29.pdf Syed Shah Alam, and Maisarah Ahmad, and A. Ali Khatibi, and Mst. Nilufar Ahsan, (2016) Factors affecting trust in publishing personal information in online social network: An empirical study of Malaysia’s Klang Valley users. Geografia : Malaysian Journal of Society and Space, 12 (2). pp. 132-143. ISSN 2180-2491 http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2016&vol=12&issue=2&ver=loc
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Online Social Networking (OSN) is a platform that enables one to socialize over the world online without having to meet anyone physically or face to face. However, privacy in OSN sites is becoming a main concern for users because of the potential threats that come with sharing one’s personal information online. The purpose of our study was to examine the key factors that influence the trust in publishing personal information on Online Social Network (OSN) sites in Malaysia. Primary data were gathered from 201 users comprising university students and working adults residing in the Klang Valley. Five factors were selected to gauge the users’ perception of potential threats , namely, security/privacy of the website, word of mouth of family and friends, functional motives of OSN users, social motives of OSN users and psychological motives of OSN users. Results of the study showed that security/privacy, word of mouth, functional motives and social motives significantly affected the publishing of respondents’ personal information on online social network sites. The implication is that the largest challenge of both now and in the future, in terms of users protecting themselves and their information, will be to find out and understand how to effectively access and change the privacy settings offered by all OSN sites.
format Article
author Syed Shah Alam,
Maisarah Ahmad,
A. Ali Khatibi,
Mst. Nilufar Ahsan,
spellingShingle Syed Shah Alam,
Maisarah Ahmad,
A. Ali Khatibi,
Mst. Nilufar Ahsan,
Factors affecting trust in publishing personal information in online social network: An empirical study of Malaysia’s Klang Valley users
author_facet Syed Shah Alam,
Maisarah Ahmad,
A. Ali Khatibi,
Mst. Nilufar Ahsan,
author_sort Syed Shah Alam,
title Factors affecting trust in publishing personal information in online social network: An empirical study of Malaysia’s Klang Valley users
title_short Factors affecting trust in publishing personal information in online social network: An empirical study of Malaysia’s Klang Valley users
title_full Factors affecting trust in publishing personal information in online social network: An empirical study of Malaysia’s Klang Valley users
title_fullStr Factors affecting trust in publishing personal information in online social network: An empirical study of Malaysia’s Klang Valley users
title_full_unstemmed Factors affecting trust in publishing personal information in online social network: An empirical study of Malaysia’s Klang Valley users
title_sort factors affecting trust in publishing personal information in online social network: an empirical study of malaysia’s klang valley users
publisher School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia
publishDate 2016
url http://journalarticle.ukm.my/9819/1/12x.geografia-si-feb16-shah-edam_%283%29.pdf
http://journalarticle.ukm.my/9819/
http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2016&vol=12&issue=2&ver=loc
_version_ 1643737915682979840
score 13.211869

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