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Perception of homestay operators towards homestay development in Malaysia

This study aimed to analyse the perception of operators on the impact they experienced as a result of their involvement in the development of homestay. The impacts encompass the economic, social, cultural and environmental aspects. This study employed face to face survey, and a total of 333 respon...

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Main Authors: Md Shafiin Shukor,, Norlida Hanim Mohd Salleh,, Redzuan Othman,, Siti Hajar Mohd Idris,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2014
Online Access:http://journalarticle.ukm.my/9406/1/9206-25183-1-PB.pdf
http://journalarticle.ukm.my/9406/
http://ejournal.ukm.my/pengurusan/issue/view/614
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spelling my-ukm.journal.94062016-12-14T06:49:50Z http://journalarticle.ukm.my/9406/ Perception of homestay operators towards homestay development in Malaysia Md Shafiin Shukor, Norlida Hanim Mohd Salleh, Redzuan Othman, Siti Hajar Mohd Idris, This study aimed to analyse the perception of operators on the impact they experienced as a result of their involvement in the development of homestay. The impacts encompass the economic, social, cultural and environmental aspects. This study employed face to face survey, and a total of 333 respondents who are Peninsular Malaysia’s homestay operators participated in this study. The Structural Equation Modeling (SEM) analysis utilizing simple statistical analysis software with the aid of Statistical Package for the Social Science (SPSS) and Analysis of Moment Structure (AMOS) were employed. Study results indicated that the economic and cultural aspects are significant contributors to the impact experienced by the operators in Malaysia at (0.29, t = 2.78, p < 0.00) and (0.86, t = 6.34, p < 0.00), respectively. Generally, the overall impact has positive relationship and affects the development of homestay tourism (0.30, t = 4.45 p < 0.00). In order to further improve the demand for homestay, there is a need for a strong co-operation between the operators, government and marketing agencies in sustaining Malaysia’s homestay industry development. Penerbit Universiti Kebangsaan Malaysia 2014 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9406/1/9206-25183-1-PB.pdf Md Shafiin Shukor, and Norlida Hanim Mohd Salleh, and Redzuan Othman, and Siti Hajar Mohd Idris, (2014) Perception of homestay operators towards homestay development in Malaysia. Jurnal Pengurusan, 42 . pp. 3-17. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/issue/view/614
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This study aimed to analyse the perception of operators on the impact they experienced as a result of their involvement in the development of homestay. The impacts encompass the economic, social, cultural and environmental aspects. This study employed face to face survey, and a total of 333 respondents who are Peninsular Malaysia’s homestay operators participated in this study. The Structural Equation Modeling (SEM) analysis utilizing simple statistical analysis software with the aid of Statistical Package for the Social Science (SPSS) and Analysis of Moment Structure (AMOS) were employed. Study results indicated that the economic and cultural aspects are significant contributors to the impact experienced by the operators in Malaysia at (0.29, t = 2.78, p < 0.00) and (0.86, t = 6.34, p < 0.00), respectively. Generally, the overall impact has positive relationship and affects the development of homestay tourism (0.30, t = 4.45 p < 0.00). In order to further improve the demand for homestay, there is a need for a strong co-operation between the operators, government and marketing agencies in sustaining Malaysia’s homestay industry development.
format Article
author Md Shafiin Shukor,
Norlida Hanim Mohd Salleh,
Redzuan Othman,
Siti Hajar Mohd Idris,
spellingShingle Md Shafiin Shukor,
Norlida Hanim Mohd Salleh,
Redzuan Othman,
Siti Hajar Mohd Idris,
Perception of homestay operators towards homestay development in Malaysia
author_facet Md Shafiin Shukor,
Norlida Hanim Mohd Salleh,
Redzuan Othman,
Siti Hajar Mohd Idris,
author_sort Md Shafiin Shukor,
title Perception of homestay operators towards homestay development in Malaysia
title_short Perception of homestay operators towards homestay development in Malaysia
title_full Perception of homestay operators towards homestay development in Malaysia
title_fullStr Perception of homestay operators towards homestay development in Malaysia
title_full_unstemmed Perception of homestay operators towards homestay development in Malaysia
title_sort perception of homestay operators towards homestay development in malaysia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2014
url http://journalarticle.ukm.my/9406/1/9206-25183-1-PB.pdf
http://journalarticle.ukm.my/9406/
http://ejournal.ukm.my/pengurusan/issue/view/614
_version_ 1643737780062257152
score 13.211869

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