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Social media issues embedded in broadcasting: Malaysian experience

This article provides an overview of the broadcasting industry in Malaysia. Next, it explores the social media environment and the different issues experienced by young social media users as opposed to issues found in web broadcasting, as mainstream broadcasters’ attempt to host social media generat...

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Main Authors: Ramachandran Ponnan,, Mohd. Nor Shahizan Ali,
Format: Article
Language:English
Published: Journal of Faculty of Social Sciences and Humanities. Universiti Kebangsaan Malaysia 2015
Online Access:http://journalarticle.ukm.my/9325/1/029-043_Shahizan_Social_Media_broadcasting.pdf
http://journalarticle.ukm.my/9325/
http://www.ukm.my/e-bangi/index.php?option=com_jresearch&view=publicationslist&Itemid=45&lang=en
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spelling my-ukm.journal.93252016-12-14T06:49:35Z http://journalarticle.ukm.my/9325/ Social media issues embedded in broadcasting: Malaysian experience Ramachandran Ponnan, Mohd. Nor Shahizan Ali, This article provides an overview of the broadcasting industry in Malaysia. Next, it explores the social media environment and the different issues experienced by young social media users as opposed to issues found in web broadcasting, as mainstream broadcasters’ attempt to host social media generated content to achieve greater audience reach and popularity. Then the chapter discusses how broadcasters are managing these issues. The issues are analysed using the business analysis tool PESTEL and are presented in two folds. One as they are experienced by social media users and the other as experienced by conventional broadcasters who also broadcast their content through the web. The significance of the issues here is in the Malaysian context as it seems to be related to the nature of social media users, their lack of affinity to hard copy books, periodicals or printed materials, their affection to the possibilities the web and social media offers. How broadcasters are managing the issues at their end takes into consideration the cultural, legal and social context of the Malaysian society. Journal of Faculty of Social Sciences and Humanities. Universiti Kebangsaan Malaysia 2015 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9325/1/029-043_Shahizan_Social_Media_broadcasting.pdf Ramachandran Ponnan, and Mohd. Nor Shahizan Ali, (2015) Social media issues embedded in broadcasting: Malaysian experience. e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, 10 (1). pp. 29-43. ISSN 1823-884x http://www.ukm.my/e-bangi/index.php?option=com_jresearch&view=publicationslist&Itemid=45&lang=en
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This article provides an overview of the broadcasting industry in Malaysia. Next, it explores the social media environment and the different issues experienced by young social media users as opposed to issues found in web broadcasting, as mainstream broadcasters’ attempt to host social media generated content to achieve greater audience reach and popularity. Then the chapter discusses how broadcasters are managing these issues. The issues are analysed using the business analysis tool PESTEL and are presented in two folds. One as they are experienced by social media users and the other as experienced by conventional broadcasters who also broadcast their content through the web. The significance of the issues here is in the Malaysian context as it seems to be related to the nature of social media users, their lack of affinity to hard copy books, periodicals or printed materials, their affection to the possibilities the web and social media offers. How broadcasters are managing the issues at their end takes into consideration the cultural, legal and social context of the Malaysian society.
format Article
author Ramachandran Ponnan,
Mohd. Nor Shahizan Ali,
spellingShingle Ramachandran Ponnan,
Mohd. Nor Shahizan Ali,
Social media issues embedded in broadcasting: Malaysian experience
author_facet Ramachandran Ponnan,
Mohd. Nor Shahizan Ali,
author_sort Ramachandran Ponnan,
title Social media issues embedded in broadcasting: Malaysian experience
title_short Social media issues embedded in broadcasting: Malaysian experience
title_full Social media issues embedded in broadcasting: Malaysian experience
title_fullStr Social media issues embedded in broadcasting: Malaysian experience
title_full_unstemmed Social media issues embedded in broadcasting: Malaysian experience
title_sort social media issues embedded in broadcasting: malaysian experience
publisher Journal of Faculty of Social Sciences and Humanities. Universiti Kebangsaan Malaysia
publishDate 2015
url http://journalarticle.ukm.my/9325/1/029-043_Shahizan_Social_Media_broadcasting.pdf
http://journalarticle.ukm.my/9325/
http://www.ukm.my/e-bangi/index.php?option=com_jresearch&view=publicationslist&Itemid=45&lang=en
_version_ 1643737750686400512
score 13.211869

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