Cover Image

Malaysia’s branding as an Islamic tourism hub: an assessment

Malaysia is attempting to be a popular Islamic tourist destination in the world owing to its Islamic environment. It is already noted as an Islamic country serious in establishing a halal hub for financial products as well as services. As a further step forward it is embracing novel concepts such...

Full description

Saved in:
Bibliographic Details
Main Authors: Fatemeh Shafaei,, Badaruddin Mohamed,
Format: Article
Language:English
Published: Faculty of Social Sciences and Humanities, UKM,Bangi 2015
Online Access:http://journalarticle.ukm.my/8892/1/10ok.geografia-jan15-fatemeh-edam.pdf
http://journalarticle.ukm.my/8892/
http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2015&vol=11&issue=1&ver=loc
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-ukm.journal.8892
record_format eprints
spelling my-ukm.journal.88922016-12-14T06:48:20Z http://journalarticle.ukm.my/8892/ Malaysia’s branding as an Islamic tourism hub: an assessment Fatemeh Shafaei, Badaruddin Mohamed, Malaysia is attempting to be a popular Islamic tourist destination in the world owing to its Islamic environment. It is already noted as an Islamic country serious in establishing a halal hub for financial products as well as services. As a further step forward it is embracing novel concepts such as Islamic and halal tourism in recent years. While the country does have the potentials of advancing Islamic tourism and hospitality industry with respect to the arts, heritage and unique culture of the Malay Muslims, the evaluation of such strategic branding efforts has rarely been attempted. This study outlines Malaysia’s marketing efforts in branding itself as an Islamic tourism hub. A SWOT analysis was conducted to summarize the country’s internal (strengths and weaknesses) and external (opportunities and threats) issues in branding itself as an Islamic destination. Faculty of Social Sciences and Humanities, UKM,Bangi 2015-01 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8892/1/10ok.geografia-jan15-fatemeh-edam.pdf Fatemeh Shafaei, and Badaruddin Mohamed, (2015) Malaysia’s branding as an Islamic tourism hub: an assessment. Geografia : Malaysian Journal of Society and Space, 11 (1). pp. 97-106. ISSN 2180-2491 http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2015&vol=11&issue=1&ver=loc
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Malaysia is attempting to be a popular Islamic tourist destination in the world owing to its Islamic environment. It is already noted as an Islamic country serious in establishing a halal hub for financial products as well as services. As a further step forward it is embracing novel concepts such as Islamic and halal tourism in recent years. While the country does have the potentials of advancing Islamic tourism and hospitality industry with respect to the arts, heritage and unique culture of the Malay Muslims, the evaluation of such strategic branding efforts has rarely been attempted. This study outlines Malaysia’s marketing efforts in branding itself as an Islamic tourism hub. A SWOT analysis was conducted to summarize the country’s internal (strengths and weaknesses) and external (opportunities and threats) issues in branding itself as an Islamic destination.
format Article
author Fatemeh Shafaei,
Badaruddin Mohamed,
spellingShingle Fatemeh Shafaei,
Badaruddin Mohamed,
Malaysia’s branding as an Islamic tourism hub: an assessment
author_facet Fatemeh Shafaei,
Badaruddin Mohamed,
author_sort Fatemeh Shafaei,
title Malaysia’s branding as an Islamic tourism hub: an assessment
title_short Malaysia’s branding as an Islamic tourism hub: an assessment
title_full Malaysia’s branding as an Islamic tourism hub: an assessment
title_fullStr Malaysia’s branding as an Islamic tourism hub: an assessment
title_full_unstemmed Malaysia’s branding as an Islamic tourism hub: an assessment
title_sort malaysia’s branding as an islamic tourism hub: an assessment
publisher Faculty of Social Sciences and Humanities, UKM,Bangi
publishDate 2015
url http://journalarticle.ukm.my/8892/1/10ok.geografia-jan15-fatemeh-edam.pdf
http://journalarticle.ukm.my/8892/
http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2015&vol=11&issue=1&ver=loc
_version_ 1643737604002152448
score 13.211869

Similar Items