Cross-border shopping: examining motivations from the perspective of Bruneian visitors in Limbang, Malaysia
A tourism generating activity that is becoming increasingly important in border-towns of Malaysia is cross-border shopping. The present study investigates the cross-border shopping behavior of Bruneian visitors in Limbang, Sarawak, Malaysia. The objective is to profile the demographic characterist...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2013
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| Online Access: | http://journalarticle.ukm.my/8086/1/5568-13405-1-SM.pdf http://journalarticle.ukm.my/8086/ http://ejournal.ukm.my/jem/index |
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