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Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia

The study attempts to delineate the demographic and lifestyle characteristics of male credit card holders and non-holders in Malaysia. The two groups are compared using seven demographic and eight lifestyle variables. The results indicate that credit card holders tend to be slight~v older. married w...

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Main Authors: Indar Kaur Dan Singh,, Md. Nor Othman,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 1995
Online Access:http://journalarticle.ukm.my/7965/1/800-1528-1-SM.pdf
http://journalarticle.ukm.my/7965/
http://ejournals.ukm.my/pengurusan/issue/view/203
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spelling my-ukm.journal.79652016-12-14T06:45:47Z http://journalarticle.ukm.my/7965/ Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia Indar Kaur Dan Singh, Md. Nor Othman, The study attempts to delineate the demographic and lifestyle characteristics of male credit card holders and non-holders in Malaysia. The two groups are compared using seven demographic and eight lifestyle variables. The results indicate that credit card holders tend to be slight~v older. married with children, have higher level of education and income, and are either professionals or work in a managerial capacity. The lifestyle profiles indicate that card holders tend to be low in their disbelief in credit, more self confident, socially active, risk oriented and less price conscious in their purchase behaviour. Penerbit Universiti Kebangsaan Malaysia 1995 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7965/1/800-1528-1-SM.pdf Indar Kaur Dan Singh, and Md. Nor Othman, (1995) Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia. Jurnal Pengurusan, 14 . pp. 59-79. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/issue/view/203
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The study attempts to delineate the demographic and lifestyle characteristics of male credit card holders and non-holders in Malaysia. The two groups are compared using seven demographic and eight lifestyle variables. The results indicate that credit card holders tend to be slight~v older. married with children, have higher level of education and income, and are either professionals or work in a managerial capacity. The lifestyle profiles indicate that card holders tend to be low in their disbelief in credit, more self confident, socially active, risk oriented and less price conscious in their purchase behaviour.
format Article
author Indar Kaur Dan Singh,
Md. Nor Othman,
spellingShingle Indar Kaur Dan Singh,
Md. Nor Othman,
Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia
author_facet Indar Kaur Dan Singh,
Md. Nor Othman,
author_sort Indar Kaur Dan Singh,
title Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia
title_short Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia
title_full Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia
title_fullStr Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia
title_full_unstemmed Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia
title_sort psychographicnc and demographic profiles of credit card and non-cardholders in urban malaysia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 1995
url http://journalarticle.ukm.my/7965/1/800-1528-1-SM.pdf
http://journalarticle.ukm.my/7965/
http://ejournals.ukm.my/pengurusan/issue/view/203
_version_ 1643737311311036416
score 13.211869

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