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An empirical investigation of product symbolism from an ethnic subcultural perspective

This study identifies and empirically assesses some determinants of product symbolism within and across two ethnic subcultures. A conceptual model with five causal antecedents of product symbolism was developed based on the theoretical perspectives on semiotics, symbolic interactionism, and informat...

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Main Authors: Nik Rahimah Nik Yacob,, James E Nelson,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 1994
Online Access:http://journalarticle.ukm.my/7961/1/793-1516-1-SM.pdf
http://journalarticle.ukm.my/7961/
http://ejournals.ukm.my/pengurusan/issue/view/202
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spelling my-ukm.journal.79612016-12-14T06:45:46Z http://journalarticle.ukm.my/7961/ An empirical investigation of product symbolism from an ethnic subcultural perspective Nik Rahimah Nik Yacob, James E Nelson, This study identifies and empirically assesses some determinants of product symbolism within and across two ethnic subcultures. A conceptual model with five causal antecedents of product symbolism was developed based on the theoretical perspectives on semiotics, symbolic interactionism, and information processing. The study posits the applicability of the conceptual model across ethnic subcultures. The extent of applicability of the conceptual model was then examined using a multi-sample covanance structure model (USREL VI) on data obtained from a sample of Malays and Chinese in Malaysia. Study results indicate that the conceptual model fits the data differently among the two ethnic groups. Several differences in parameter estimates between Malays and Chinese were also discussed. Penerbit Universiti Kebangsaan Malaysia 1994 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7961/1/793-1516-1-SM.pdf Nik Rahimah Nik Yacob, and James E Nelson, (1994) An empirical investigation of product symbolism from an ethnic subcultural perspective. Jurnal Pengurusan, 13 . pp. 101-129. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/issue/view/202
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This study identifies and empirically assesses some determinants of product symbolism within and across two ethnic subcultures. A conceptual model with five causal antecedents of product symbolism was developed based on the theoretical perspectives on semiotics, symbolic interactionism, and information processing. The study posits the applicability of the conceptual model across ethnic subcultures. The extent of applicability of the conceptual model was then examined using a multi-sample covanance structure model (USREL VI) on data obtained from a sample of Malays and Chinese in Malaysia. Study results indicate that the conceptual model fits the data differently among the two ethnic groups. Several differences in parameter estimates between Malays and Chinese were also discussed.
format Article
author Nik Rahimah Nik Yacob,
James E Nelson,
spellingShingle Nik Rahimah Nik Yacob,
James E Nelson,
An empirical investigation of product symbolism from an ethnic subcultural perspective
author_facet Nik Rahimah Nik Yacob,
James E Nelson,
author_sort Nik Rahimah Nik Yacob,
title An empirical investigation of product symbolism from an ethnic subcultural perspective
title_short An empirical investigation of product symbolism from an ethnic subcultural perspective
title_full An empirical investigation of product symbolism from an ethnic subcultural perspective
title_fullStr An empirical investigation of product symbolism from an ethnic subcultural perspective
title_full_unstemmed An empirical investigation of product symbolism from an ethnic subcultural perspective
title_sort empirical investigation of product symbolism from an ethnic subcultural perspective
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 1994
url http://journalarticle.ukm.my/7961/1/793-1516-1-SM.pdf
http://journalarticle.ukm.my/7961/
http://ejournals.ukm.my/pengurusan/issue/view/202
_version_ 1643737310153408512
score 13.211869

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