Consumer orientation — the Market challenger strategy
This study investigates petrol consumption behavior. Petrol is a technically complex product, but to the consumer, it is an uncomplicated, easy to use, readily available and convenient product. The study reveals that convenience is the primary concern of most consumers in their selection of petrol s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
1992
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| Online Access: | http://journalarticle.ukm.my/7948/1/1612-3043-1-SM.pdf http://journalarticle.ukm.my/7948/ http://ejournals.ukm.my/pengurusan/issue/view/ |
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