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Bahan-bahan perhubungan media: dari organisasi ke media massa di Malaysia

The main objective of this paper is to examine the contents of media relations materials received by the mass media industry in Malaysia. Media relations materials are pivotal tools in public relations industries. The usage of such materials for the purpose of marketing communications are deemed eff...

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Main Authors: Mohd Yahya Mohamed Ariffin,, Md. Sidin Ahmad Ishak,
Format: Article
Language:English
Published: Penerbit UKM 2010
Online Access:http://journalarticle.ukm.my/793/1/ebangi2.pdf
http://journalarticle.ukm.my/793/
http://www.ukm.my/e-bangi
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id my-ukm.journal.793
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spelling my-ukm.journal.7932016-12-14T06:28:11Z http://journalarticle.ukm.my/793/ Bahan-bahan perhubungan media: dari organisasi ke media massa di Malaysia Mohd Yahya Mohamed Ariffin, Md. Sidin Ahmad Ishak, The main objective of this paper is to examine the contents of media relations materials received by the mass media industry in Malaysia. Media relations materials are pivotal tools in public relations industries. The usage of such materials for the purpose of marketing communications are deemed effective, successful, hassle free and inexpensive. The content analysis method is used to analyze media communications materials received from various organizations. A total of 420 materials related to public relations were gathered from two media organizations. Research findings show that these materials received by the two media are from various categories of public and private organizations. Findings also prove that the contents of media relations materials were dominated by social and economic issues in comparison to other issues. Most of these media relations materials contain important information needed by the mass media, such as the name of the organizations, phone and facsimile numbers, e-mail and website addresses. Penerbit UKM 2010 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/793/1/ebangi2.pdf Mohd Yahya Mohamed Ariffin, and Md. Sidin Ahmad Ishak, (2010) Bahan-bahan perhubungan media: dari organisasi ke media massa di Malaysia. e-bangi, 5 (1). pp. 69-81. ISSN 1823-884x http://www.ukm.my/e-bangi
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The main objective of this paper is to examine the contents of media relations materials received by the mass media industry in Malaysia. Media relations materials are pivotal tools in public relations industries. The usage of such materials for the purpose of marketing communications are deemed effective, successful, hassle free and inexpensive. The content analysis method is used to analyze media communications materials received from various organizations. A total of 420 materials related to public relations were gathered from two media organizations. Research findings show that these materials received by the two media are from various categories of public and private organizations. Findings also prove that the contents of media relations materials were dominated by social and economic issues in comparison to other issues. Most of these media relations materials contain important information needed by the mass media, such as the name of the organizations, phone and facsimile numbers, e-mail and website addresses.
format Article
author Mohd Yahya Mohamed Ariffin,
Md. Sidin Ahmad Ishak,
spellingShingle Mohd Yahya Mohamed Ariffin,
Md. Sidin Ahmad Ishak,
Bahan-bahan perhubungan media: dari organisasi ke media massa di Malaysia
author_facet Mohd Yahya Mohamed Ariffin,
Md. Sidin Ahmad Ishak,
author_sort Mohd Yahya Mohamed Ariffin,
title Bahan-bahan perhubungan media: dari organisasi ke media massa di Malaysia
title_short Bahan-bahan perhubungan media: dari organisasi ke media massa di Malaysia
title_full Bahan-bahan perhubungan media: dari organisasi ke media massa di Malaysia
title_fullStr Bahan-bahan perhubungan media: dari organisasi ke media massa di Malaysia
title_full_unstemmed Bahan-bahan perhubungan media: dari organisasi ke media massa di Malaysia
title_sort bahan-bahan perhubungan media: dari organisasi ke media massa di malaysia
publisher Penerbit UKM
publishDate 2010
url http://journalarticle.ukm.my/793/1/ebangi2.pdf
http://journalarticle.ukm.my/793/
http://www.ukm.my/e-bangi
_version_ 1643734826470080512
score 13.211869

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