Cover Image

Rethinking conservation communication in rural Africa: a case for Indigenous African Communication Systems (Iacs)

Given the critical role the media play in public education and enlightenment in modern societies, it is likely there will be the temptation to depend on them for the success of conservation communication in rural areas. But a major problem with this approach is that the gospel of conservation may no...

Full description

Saved in:
Bibliographic Details
Main Author: Meribe, Nnaemeka
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 2014
Online Access:http://journalarticle.ukm.my/7241/1/V30_1_4.pdf
http://journalarticle.ukm.my/7241/
http://www.ukm.my/jkom/index.html
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-ukm.journal.7241
record_format eprints
spelling my-ukm.journal.72412016-12-14T06:43:29Z http://journalarticle.ukm.my/7241/ Rethinking conservation communication in rural Africa: a case for Indigenous African Communication Systems (Iacs) Meribe, Nnaemeka Given the critical role the media play in public education and enlightenment in modern societies, it is likely there will be the temptation to depend on them for the success of conservation communication in rural areas. But a major problem with this approach is that the gospel of conservation may not resonate with majority of rural dwellers, especially in the African continent where a lot of rural people appear to depend on the forest for food and livelihood (Collaborative Partnership on Forest, 2012). Considering that the rural poor in the continent are unlikely to have access to the mainstream mass media and the new media (Mtega, 2012), it is important that alternative information channels and media are employed in communicating the benefits of conservation to them. Using rural Nigeria as a case study, this article analyses the shortcomings and challenges of conservation communication in rural Africa. It explores the use of Indigenous African Communication Systems (IACS) in making conservation information meaningful for rural people and concludes that appreciating the peculiarities of rural people and their communication environment is important in effective conservation communication in rural Africa. Universiti Kebangsaan Malaysian 2014 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7241/1/V30_1_4.pdf Meribe, Nnaemeka (2014) Rethinking conservation communication in rural Africa: a case for Indigenous African Communication Systems (Iacs). Jurnal Komunikasi ; Malaysian Journal of Communication, 30 (1). pp. 53-73. ISSN 0128-1496 http://www.ukm.my/jkom/index.html
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Given the critical role the media play in public education and enlightenment in modern societies, it is likely there will be the temptation to depend on them for the success of conservation communication in rural areas. But a major problem with this approach is that the gospel of conservation may not resonate with majority of rural dwellers, especially in the African continent where a lot of rural people appear to depend on the forest for food and livelihood (Collaborative Partnership on Forest, 2012). Considering that the rural poor in the continent are unlikely to have access to the mainstream mass media and the new media (Mtega, 2012), it is important that alternative information channels and media are employed in communicating the benefits of conservation to them. Using rural Nigeria as a case study, this article analyses the shortcomings and challenges of conservation communication in rural Africa. It explores the use of Indigenous African Communication Systems (IACS) in making conservation information meaningful for rural people and concludes that appreciating the peculiarities of rural people and their communication environment is important in effective conservation communication in rural Africa.
format Article
author Meribe, Nnaemeka
spellingShingle Meribe, Nnaemeka
Rethinking conservation communication in rural Africa: a case for Indigenous African Communication Systems (Iacs)
author_facet Meribe, Nnaemeka
author_sort Meribe, Nnaemeka
title Rethinking conservation communication in rural Africa: a case for Indigenous African Communication Systems (Iacs)
title_short Rethinking conservation communication in rural Africa: a case for Indigenous African Communication Systems (Iacs)
title_full Rethinking conservation communication in rural Africa: a case for Indigenous African Communication Systems (Iacs)
title_fullStr Rethinking conservation communication in rural Africa: a case for Indigenous African Communication Systems (Iacs)
title_full_unstemmed Rethinking conservation communication in rural Africa: a case for Indigenous African Communication Systems (Iacs)
title_sort rethinking conservation communication in rural africa: a case for indigenous african communication systems (iacs)
publisher Universiti Kebangsaan Malaysian
publishDate 2014
url http://journalarticle.ukm.my/7241/1/V30_1_4.pdf
http://journalarticle.ukm.my/7241/
http://www.ukm.my/jkom/index.html
_version_ 1643737055462686720
score 13.211869

Similar Items