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Malaysian Film Industry in transformation:challenges and potential

The aim of this paper is to discuss the challenges and potentials of the Malaysian film industry from the perspective of the industry players such as filmmakers and producers. Malaysian film industry is a relatively small industry that caters to the need of a population of only about 27.5 millions....

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Main Authors: Jamaluddin Aziz,, Hasrul Hashim,, Faridah Ibrahim,
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 2014
Online Access:http://journalarticle.ukm.my/7240/1/V30_1_3.pdf
http://journalarticle.ukm.my/7240/
http://www.ukm.my/jkom/index.html
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spelling my-ukm.journal.72402016-12-14T06:43:29Z http://journalarticle.ukm.my/7240/ Malaysian Film Industry in transformation:challenges and potential Jamaluddin Aziz, Hasrul Hashim, Faridah Ibrahim, The aim of this paper is to discuss the challenges and potentials of the Malaysian film industry from the perspective of the industry players such as filmmakers and producers. Malaysian film industry is a relatively small industry that caters to the need of a population of only about 27.5 millions. In the context of globalization, this small local market presents a challenge for the government in promoting the industry as part of a creative industry with great economic potential. With the influx of films from abroad, especially from Hollywood, the industry is struggling to the hilt to survive, as the bigger portion of the audience prefers Hollywood to local productions. For the government, one way of achieving this is to promote local films at the international level. To understand this situation from inside the industry itself, this paper, using data from in-depth interviews with 10 industry players, discusses the challenges faced by the respondents and how they perceive the potential of Malaysian films to travel globally. Universiti Kebangsaan Malaysian 2014 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7240/1/V30_1_3.pdf Jamaluddin Aziz, and Hasrul Hashim, and Faridah Ibrahim, (2014) Malaysian Film Industry in transformation:challenges and potential. Jurnal Komunikasi ; Malaysian Journal of Communication, 30 (1). pp. 37-51. ISSN 0128-1496 http://www.ukm.my/jkom/index.html
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The aim of this paper is to discuss the challenges and potentials of the Malaysian film industry from the perspective of the industry players such as filmmakers and producers. Malaysian film industry is a relatively small industry that caters to the need of a population of only about 27.5 millions. In the context of globalization, this small local market presents a challenge for the government in promoting the industry as part of a creative industry with great economic potential. With the influx of films from abroad, especially from Hollywood, the industry is struggling to the hilt to survive, as the bigger portion of the audience prefers Hollywood to local productions. For the government, one way of achieving this is to promote local films at the international level. To understand this situation from inside the industry itself, this paper, using data from in-depth interviews with 10 industry players, discusses the challenges faced by the respondents and how they perceive the potential of Malaysian films to travel globally.
format Article
author Jamaluddin Aziz,
Hasrul Hashim,
Faridah Ibrahim,
spellingShingle Jamaluddin Aziz,
Hasrul Hashim,
Faridah Ibrahim,
Malaysian Film Industry in transformation:challenges and potential
author_facet Jamaluddin Aziz,
Hasrul Hashim,
Faridah Ibrahim,
author_sort Jamaluddin Aziz,
title Malaysian Film Industry in transformation:challenges and potential
title_short Malaysian Film Industry in transformation:challenges and potential
title_full Malaysian Film Industry in transformation:challenges and potential
title_fullStr Malaysian Film Industry in transformation:challenges and potential
title_full_unstemmed Malaysian Film Industry in transformation:challenges and potential
title_sort malaysian film industry in transformation:challenges and potential
publisher Universiti Kebangsaan Malaysian
publishDate 2014
url http://journalarticle.ukm.my/7240/1/V30_1_3.pdf
http://journalarticle.ukm.my/7240/
http://www.ukm.my/jkom/index.html
_version_ 1643737055172231168
score 13.211869

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