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Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia

Issues relating to globalization and cross-border cooperation in the contexts of political, economic and trade have been discussed and explored extensively across both developed and developing nations. Nevertheless, not much has been discussed on the role of media in enhancing cooperation between na...

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Main Authors: Mohd Helmi Abd Rahim,, Badrul Redzuan Abu Hassan,, Novel Lyndon,
Format: Article
Language:English
Published: Faculty of Social Sciences and Humanities, UKM,Bangi 2013
Online Access:http://journalarticle.ukm.my/6066/1/48-59.pdf
http://journalarticle.ukm.my/6066/
http://www.ukm.my/geografia/v2/index.php?
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spelling my-ukm.journal.60662016-12-14T06:40:16Z http://journalarticle.ukm.my/6066/ Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia Mohd Helmi Abd Rahim, Badrul Redzuan Abu Hassan, Novel Lyndon, Issues relating to globalization and cross-border cooperation in the contexts of political, economic and trade have been discussed and explored extensively across both developed and developing nations. Nevertheless, not much has been discussed on the role of media in enhancing cooperation between nations. In practice, the media is always looked upon as the crises builder or enhancer. Anyhow, the fact is that different groups of people use the same media content for different reasons. The media can be interpreted in the hands of the users. The media actually is a perfect tool to generate dialogue across borders. In this case, media institutions, which encompassed both electronic media and print media, together with the new media that focused on information and communication technologies, have the capacity to strategically enhance the extent of cooperation between governments, societies and nations. In relation to this, the article has undertaken to examine how media institutions in both countries can play a more proactive role in strengthening bilateral cooperation between Thailand and Malaysia in terms of projecting the political, economic, cultural, and social image of both countries through media coverage encompassing television programs, news, films, advertisements, as well as the new media such as Internet communication. The discussion will be conducted in two levels of analysis, the macro and the micro. The article shall focus on the end results of these two methods by which consumers use the media and the anticipation by the mass communicator. The article also investigates the opportunities of dynamics media strategic alliance in terms of structural, content and the end results of information, by media institutions of both countries. Faculty of Social Sciences and Humanities, UKM,Bangi 2013-01 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/6066/1/48-59.pdf Mohd Helmi Abd Rahim, and Badrul Redzuan Abu Hassan, and Novel Lyndon, (2013) Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia. Geografia : Malaysian Journal of Society and Space, 9 (1). pp. 48-59. ISSN 2180-2491 http://www.ukm.my/geografia/v2/index.php?
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Issues relating to globalization and cross-border cooperation in the contexts of political, economic and trade have been discussed and explored extensively across both developed and developing nations. Nevertheless, not much has been discussed on the role of media in enhancing cooperation between nations. In practice, the media is always looked upon as the crises builder or enhancer. Anyhow, the fact is that different groups of people use the same media content for different reasons. The media can be interpreted in the hands of the users. The media actually is a perfect tool to generate dialogue across borders. In this case, media institutions, which encompassed both electronic media and print media, together with the new media that focused on information and communication technologies, have the capacity to strategically enhance the extent of cooperation between governments, societies and nations. In relation to this, the article has undertaken to examine how media institutions in both countries can play a more proactive role in strengthening bilateral cooperation between Thailand and Malaysia in terms of projecting the political, economic, cultural, and social image of both countries through media coverage encompassing television programs, news, films, advertisements, as well as the new media such as Internet communication. The discussion will be conducted in two levels of analysis, the macro and the micro. The article shall focus on the end results of these two methods by which consumers use the media and the anticipation by the mass communicator. The article also investigates the opportunities of dynamics media strategic alliance in terms of structural, content and the end results of information, by media institutions of both countries.
format Article
author Mohd Helmi Abd Rahim,
Badrul Redzuan Abu Hassan,
Novel Lyndon,
spellingShingle Mohd Helmi Abd Rahim,
Badrul Redzuan Abu Hassan,
Novel Lyndon,
Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia
author_facet Mohd Helmi Abd Rahim,
Badrul Redzuan Abu Hassan,
Novel Lyndon,
author_sort Mohd Helmi Abd Rahim,
title Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia
title_short Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia
title_full Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia
title_fullStr Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia
title_full_unstemmed Cooperation amidst crises: dynamics of media strategic alliance networks between Thailand and Malaysia
title_sort cooperation amidst crises: dynamics of media strategic alliance networks between thailand and malaysia
publisher Faculty of Social Sciences and Humanities, UKM,Bangi
publishDate 2013
url http://journalarticle.ukm.my/6066/1/48-59.pdf
http://journalarticle.ukm.my/6066/
http://www.ukm.my/geografia/v2/index.php?
_version_ 1643736638092738560
score 13.211869

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