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Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television

Japanese animation or, as it is popularly known, anime appears to be the most celebrated Asian television product around the globe today. Anime was first created in 1917 and developed well into the 1970’s in Japan. By the 1990’s anime series, such as Dragon Ball, Pokemon, and Sailormoon became world...

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Main Authors: Juliana Abdul Wahab,, Mustafa K Anuar,, Farhani,
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 2012
Online Access:http://journalarticle.ukm.my/5864/1/V28_2_1-19.pdf
http://journalarticle.ukm.my/5864/
http://www.ukm.my/jkom
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spelling my-ukm.journal.58642016-12-14T06:39:41Z http://journalarticle.ukm.my/5864/ Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television Juliana Abdul Wahab, Mustafa K Anuar, Farhani, Japanese animation or, as it is popularly known, anime appears to be the most celebrated Asian television product around the globe today. Anime was first created in 1917 and developed well into the 1970’s in Japan. By the 1990’s anime series, such as Dragon Ball, Pokemon, and Sailormoon became worldwide successes (Patten: 2009). By the year 2000, the proliferation of Japanese animation in the global market is beyond imagination. Current global response and market trend suggest that the anime industry is indeed a significant contribution to the economic growth of Japan. Proliferation of Japanese programmes in Malaysia became prominent in the 1980’s where more Japanese dramas and anime were used to fill in the time slot. The fact that the percentage of imports of animation programme from the west had decreased in the recent years suggests that Japanese anime has started to claim a steady position in Malaysian television industry. It is in this larger context that this study aims to understand how “Japaneseness’ has been negotiated in representing Japan unique identity in anime through critical content analysis of selected anime programmes available on Malaysia television. Universiti Kebangsaan Malaysian 2012 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5864/1/V28_2_1-19.pdf Juliana Abdul Wahab, and Mustafa K Anuar, and Farhani, (2012) Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television. Jurnal Komunikasi ; Malaysian Journal of Communication, 28 (2). pp. 1-19. ISSN 0128-1496 http://www.ukm.my/jkom
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Japanese animation or, as it is popularly known, anime appears to be the most celebrated Asian television product around the globe today. Anime was first created in 1917 and developed well into the 1970’s in Japan. By the 1990’s anime series, such as Dragon Ball, Pokemon, and Sailormoon became worldwide successes (Patten: 2009). By the year 2000, the proliferation of Japanese animation in the global market is beyond imagination. Current global response and market trend suggest that the anime industry is indeed a significant contribution to the economic growth of Japan. Proliferation of Japanese programmes in Malaysia became prominent in the 1980’s where more Japanese dramas and anime were used to fill in the time slot. The fact that the percentage of imports of animation programme from the west had decreased in the recent years suggests that Japanese anime has started to claim a steady position in Malaysian television industry. It is in this larger context that this study aims to understand how “Japaneseness’ has been negotiated in representing Japan unique identity in anime through critical content analysis of selected anime programmes available on Malaysia television.
format Article
author Juliana Abdul Wahab,
Mustafa K Anuar,
Farhani,
spellingShingle Juliana Abdul Wahab,
Mustafa K Anuar,
Farhani,
Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television
author_facet Juliana Abdul Wahab,
Mustafa K Anuar,
Farhani,
author_sort Juliana Abdul Wahab,
title Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television
title_short Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television
title_full Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television
title_fullStr Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television
title_full_unstemmed Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television
title_sort global media product and construction of “japanese identity”: a case study of anime on malaysian television
publisher Universiti Kebangsaan Malaysian
publishDate 2012
url http://journalarticle.ukm.my/5864/1/V28_2_1-19.pdf
http://journalarticle.ukm.my/5864/
http://www.ukm.my/jkom
_version_ 1643736567736434688
score 13.211869

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