Cover Image

Minimizing waste and encouraging green practices

The growing environmental consciousness among societies in developing countries does not promote their inclination towards 'green'practice in daily life.Hence, the main purpose of this study is to identify the significant factors that may influence the intention to engage in green practice...

Full description

Saved in:
Bibliographic Details
Main Authors: Siohong Tih,, Zuraidah Zainol,
Format: Article
Published: Penerbit Universiti Kebangsaan Malaysia 2012
Online Access:http://journalarticle.ukm.my/5839/
http://www.ukm.my/penerbit/jem.htm
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-ukm.journal.5839
record_format eprints
spelling my-ukm.journal.58392013-01-14T01:52:50Z http://journalarticle.ukm.my/5839/ Minimizing waste and encouraging green practices Siohong Tih, Zuraidah Zainol, The growing environmental consciousness among societies in developing countries does not promote their inclination towards 'green'practice in daily life.Hence, the main purpose of this study is to identify the significant factors that may influence the intention to engage in green practices,particularly towards the recycling and green word-of mouth intention. Understanding the drivers of the intention to engage in green practices allows innovation in communication and green marketing to encourage green practice. Self-administered questionnaires were distributed to a sample of 315 respondents. Multiple linear regressions were used to test the predetermined hypotheses. The result reveal asignificant positive relantionship between green attitude, subjective norms, perceived behavioral control and green practice consequences relating to the intention to engage in recycling activities. Green attitude fails to significantly affect the word-of-mouth intention. Nevertheless,subjective norms, perceived behavioral control and green practice consequences emerge as the significant predictors of the word-of mouth intention, Thus,innovations in green marketing should emphasize subjectives norms,perceived behavioral control and green practice consequences to promote green practices and enhance the adoption of green strategies, especially with regards to recycling and word-of-mouth communication of green practices. Penerbit Universiti Kebangsaan Malaysia 2012-06 Article PeerReviewed Siohong Tih, and Zuraidah Zainol, (2012) Minimizing waste and encouraging green practices. Jurnal Ekonomi Malaysia, 46 (1). pp. 157-164. ISSN 0127-1962 http://www.ukm.my/penerbit/jem.htm
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
description The growing environmental consciousness among societies in developing countries does not promote their inclination towards 'green'practice in daily life.Hence, the main purpose of this study is to identify the significant factors that may influence the intention to engage in green practices,particularly towards the recycling and green word-of mouth intention. Understanding the drivers of the intention to engage in green practices allows innovation in communication and green marketing to encourage green practice. Self-administered questionnaires were distributed to a sample of 315 respondents. Multiple linear regressions were used to test the predetermined hypotheses. The result reveal asignificant positive relantionship between green attitude, subjective norms, perceived behavioral control and green practice consequences relating to the intention to engage in recycling activities. Green attitude fails to significantly affect the word-of-mouth intention. Nevertheless,subjective norms, perceived behavioral control and green practice consequences emerge as the significant predictors of the word-of mouth intention, Thus,innovations in green marketing should emphasize subjectives norms,perceived behavioral control and green practice consequences to promote green practices and enhance the adoption of green strategies, especially with regards to recycling and word-of-mouth communication of green practices.
format Article
author Siohong Tih,
Zuraidah Zainol,
spellingShingle Siohong Tih,
Zuraidah Zainol,
Minimizing waste and encouraging green practices
author_facet Siohong Tih,
Zuraidah Zainol,
author_sort Siohong Tih,
title Minimizing waste and encouraging green practices
title_short Minimizing waste and encouraging green practices
title_full Minimizing waste and encouraging green practices
title_fullStr Minimizing waste and encouraging green practices
title_full_unstemmed Minimizing waste and encouraging green practices
title_sort minimizing waste and encouraging green practices
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2012
url http://journalarticle.ukm.my/5839/
http://www.ukm.my/penerbit/jem.htm
_version_ 1643736560354459648
score 13.211869

Similar Items