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Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.

Theme parks attempt to create enjoyable and amazing experiences for visitors. As a result,theme parks are important sectors within the tourism industry, which has grown dramatically with theme parks becoming the main tourist destinations in some countries. The purpose of this research is to analyzeh...

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Main Authors: Norzalita Abd Aziz,, Ahmad Azmi M.Ariffin,, Nor Asiah Omar,, Chin Evin,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2012
Online Access:http://journalarticle.ukm.my/5807/1/1225-2354-1-SM.pdf
http://journalarticle.ukm.my/5807/
http://pkukmweb.ukm.my/penerbit/jurus.htm
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spelling my-ukm.journal.58072016-12-14T06:39:34Z http://journalarticle.ukm.my/5807/ Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks. Norzalita Abd Aziz, Ahmad Azmi M.Ariffin, Nor Asiah Omar, Chin Evin, Theme parks attempt to create enjoyable and amazing experiences for visitors. As a result,theme parks are important sectors within the tourism industry, which has grown dramatically with theme parks becoming the main tourist destinations in some countries. The purpose of this research is to analyzehow the perceived quality and emotions of visitors in Malaysias theme park environments influence their satisfaction and behavior intentions to revisit.Three main factors that will influence visitors satisfaction towards theme parks and their behavioral intentions to revisit are perceived quality, arousal-based experiences and pleasure-based experiences.This study involves 320 respondents, significant predictors that influence the satisfaction among the theme park visitors are arousal-based experiences and perceived services quality. The parks management can use the findings of this study in planning and executing marketing strategies to improve the theme park service offerings. Penerbit Universiti Kebangsaan Malaysia 2012-09 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5807/1/1225-2354-1-SM.pdf Norzalita Abd Aziz, and Ahmad Azmi M.Ariffin, and Nor Asiah Omar, and Chin Evin, (2012) Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks. Jurnal Pengurusan, 35 . pp. 97-109. ISSN 0127-2713 http://pkukmweb.ukm.my/penerbit/jurus.htm
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Theme parks attempt to create enjoyable and amazing experiences for visitors. As a result,theme parks are important sectors within the tourism industry, which has grown dramatically with theme parks becoming the main tourist destinations in some countries. The purpose of this research is to analyzehow the perceived quality and emotions of visitors in Malaysias theme park environments influence their satisfaction and behavior intentions to revisit.Three main factors that will influence visitors satisfaction towards theme parks and their behavioral intentions to revisit are perceived quality, arousal-based experiences and pleasure-based experiences.This study involves 320 respondents, significant predictors that influence the satisfaction among the theme park visitors are arousal-based experiences and perceived services quality. The parks management can use the findings of this study in planning and executing marketing strategies to improve the theme park service offerings.
format Article
author Norzalita Abd Aziz,
Ahmad Azmi M.Ariffin,
Nor Asiah Omar,
Chin Evin,
spellingShingle Norzalita Abd Aziz,
Ahmad Azmi M.Ariffin,
Nor Asiah Omar,
Chin Evin,
Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.
author_facet Norzalita Abd Aziz,
Ahmad Azmi M.Ariffin,
Nor Asiah Omar,
Chin Evin,
author_sort Norzalita Abd Aziz,
title Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.
title_short Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.
title_full Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.
title_fullStr Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.
title_full_unstemmed Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.
title_sort examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2012
url http://journalarticle.ukm.my/5807/1/1225-2354-1-SM.pdf
http://journalarticle.ukm.my/5807/
http://pkukmweb.ukm.my/penerbit/jurus.htm
_version_ 1643736544946683904
score 13.211869

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