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From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies

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Main Authors: Aliah Hanim Mohd Salleh,, Mohd. Helmi Abd. Rahim,
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 1995
Online Access:http://journalarticle.ukm.my/4811/1/V11_2.pdf
http://journalarticle.ukm.my/4811/
http://www.ukm.my/jkom
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spelling my-ukm.journal.48112016-12-14T06:37:01Z http://journalarticle.ukm.my/4811/ From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies Aliah Hanim Mohd Salleh, Mohd. Helmi Abd. Rahim, please refer fulltext Universiti Kebangsaan Malaysian 1995 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/4811/1/V11_2.pdf Aliah Hanim Mohd Salleh, and Mohd. Helmi Abd. Rahim, (1995) From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies. Jurnal Komunikasi ; Malaysian Journal of Communication, 11 . pp. 31-41. ISSN 0128-1496 http://www.ukm.my/jkom
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description please refer fulltext
format Article
author Aliah Hanim Mohd Salleh,
Mohd. Helmi Abd. Rahim,
spellingShingle Aliah Hanim Mohd Salleh,
Mohd. Helmi Abd. Rahim,
From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
author_facet Aliah Hanim Mohd Salleh,
Mohd. Helmi Abd. Rahim,
author_sort Aliah Hanim Mohd Salleh,
title From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_short From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_full From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_fullStr From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_full_unstemmed From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
title_sort from transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies
publisher Universiti Kebangsaan Malaysian
publishDate 1995
url http://journalarticle.ukm.my/4811/1/V11_2.pdf
http://journalarticle.ukm.my/4811/
http://www.ukm.my/jkom
_version_ 1643736209929797632
score 13.211869

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