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Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah

Sabah is not only famous for its beautiful and breathtaking fauna and flora, it is also known for its multiethnicity which has more than 40 different ethnic groups including the sub-ethnic groups. The second largest ethnic group in Sabah is the Bajau. This article will portray and explicate the non-...

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Main Authors: Halina Sendera Mohd. Yakin,, Saidatul Nornis Hj. Mahali,
Format: Article
Language:English
Published: 2008
Online Access:http://journalarticle.ukm.my/311/1/1.pdf
http://journalarticle.ukm.my/311/
http://www.ukm.my/jkom
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spelling my-ukm.journal.3112016-12-14T06:27:00Z http://journalarticle.ukm.my/311/ Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah Halina Sendera Mohd. Yakin, Saidatul Nornis Hj. Mahali, Sabah is not only famous for its beautiful and breathtaking fauna and flora, it is also known for its multiethnicity which has more than 40 different ethnic groups including the sub-ethnic groups. The second largest ethnic group in Sabah is the Bajau. This article will portray and explicate the non-verbal aspects of communication in the Bajau tradition, mainly on matters relating to the demise customs or the ngeduang ceremony. This study is conducted in Kota Belud where a sizeable Bajau community with their own culture and the size inhabited in that area. The demise customs or the death rituals are slightly similar to the demise customs of the Malay community. The content and presentation of duang has changed over time depending on the financial status, trend and life style of the people. The changes of the duang, either for the contents as well as the presentation have different covert meaning, depending on the wish of the duang owner and the interpretation and perceptian of duang recepient and guests. 2008 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/311/1/1.pdf Halina Sendera Mohd. Yakin, and Saidatul Nornis Hj. Mahali, (2008) Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah. Jurnal Komunikasi, 24 . pp. 63-71. ISSN 0128-1496 http://www.ukm.my/jkom
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Sabah is not only famous for its beautiful and breathtaking fauna and flora, it is also known for its multiethnicity which has more than 40 different ethnic groups including the sub-ethnic groups. The second largest ethnic group in Sabah is the Bajau. This article will portray and explicate the non-verbal aspects of communication in the Bajau tradition, mainly on matters relating to the demise customs or the ngeduang ceremony. This study is conducted in Kota Belud where a sizeable Bajau community with their own culture and the size inhabited in that area. The demise customs or the death rituals are slightly similar to the demise customs of the Malay community. The content and presentation of duang has changed over time depending on the financial status, trend and life style of the people. The changes of the duang, either for the contents as well as the presentation have different covert meaning, depending on the wish of the duang owner and the interpretation and perceptian of duang recepient and guests.
format Article
author Halina Sendera Mohd. Yakin,
Saidatul Nornis Hj. Mahali,
spellingShingle Halina Sendera Mohd. Yakin,
Saidatul Nornis Hj. Mahali,
Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah
author_facet Halina Sendera Mohd. Yakin,
Saidatul Nornis Hj. Mahali,
author_sort Halina Sendera Mohd. Yakin,
title Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah
title_short Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah
title_full Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah
title_fullStr Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah
title_full_unstemmed Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah
title_sort duang: the semiotic interpretation and perception of the bajau-sama community in sabah
publishDate 2008
url http://journalarticle.ukm.my/311/1/1.pdf
http://journalarticle.ukm.my/311/
http://www.ukm.my/jkom
_version_ 1643734675910295552
score 13.211869

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