Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma
Past research portrayed quality orientation and market orientation as a functional discipline treated as separate orientations of the firm without any clear linkages. No relationship was apparent, eventhough these two orientations actually share a common goal, which is to generate high customer...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2002
|
| Online Access: | http://journalarticle.ukm.my/2478/1/JP21-05.pdf http://journalarticle.ukm.my/2478/ http://www.ukm.my/penerbit/jurus.htm |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!