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The impact of quality signals on the performance of COVID-19 related crowdfunding

This study aims to examine the impact of quality signals on crowdfunding performance. The data are based on 80 projects gathered from three Malaysian donation-based crowdfunding platforms that use a keep-it-all funding approach. OLS regression is used to estimate the relationship between quality sig...

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Main Authors: Suhaili Alma’amun,, Mohd. Khairy Kamarudin,, Suaibatul Aslamiah Achni,, Siti Nur Fatin Atirah Rosli,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/24449/1/jeko_581-9.pdf
http://journalarticle.ukm.my/24449/
https://www.ukm.my/jem/issue/v58i1/
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spelling my-ukm.journal.244492024-10-22T07:33:48Z http://journalarticle.ukm.my/24449/ The impact of quality signals on the performance of COVID-19 related crowdfunding Suhaili Alma’amun, Mohd. Khairy Kamarudin, Suaibatul Aslamiah Achni, Siti Nur Fatin Atirah Rosli, This study aims to examine the impact of quality signals on crowdfunding performance. The data are based on 80 projects gathered from three Malaysian donation-based crowdfunding platforms that use a keep-it-all funding approach. OLS regression is used to estimate the relationship between quality signals on crowdfunding performance. The data was collected during the early stages of the COVID-19 pandemic. The study finds that crowdfunding performance is influenced by six quality signals: funding goals, word count, social networks, updates, comments, and campaign duration. This study adds to the empirical literature in signaling theory within the context of donation-based crowdfunding. It enriches the specific information about quality signals that are capable of increasing the performance of COVID-19-related crowdfunding in Malaysia which has remained unidentified in the previous studies. The success of campaigns is important to fundraisers, and to increase the chances of obtaining more fundimg, fundraisers should send quality signals to the potential funders. Penerbit Universiti Kebangsaan Malaysia 2024 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/24449/1/jeko_581-9.pdf Suhaili Alma’amun, and Mohd. Khairy Kamarudin, and Suaibatul Aslamiah Achni, and Siti Nur Fatin Atirah Rosli, (2024) The impact of quality signals on the performance of COVID-19 related crowdfunding. Jurnal Ekonomi Malaysia, 58 (1). pp. 120-135. ISSN 0127-1962 https://www.ukm.my/jem/issue/v58i1/
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This study aims to examine the impact of quality signals on crowdfunding performance. The data are based on 80 projects gathered from three Malaysian donation-based crowdfunding platforms that use a keep-it-all funding approach. OLS regression is used to estimate the relationship between quality signals on crowdfunding performance. The data was collected during the early stages of the COVID-19 pandemic. The study finds that crowdfunding performance is influenced by six quality signals: funding goals, word count, social networks, updates, comments, and campaign duration. This study adds to the empirical literature in signaling theory within the context of donation-based crowdfunding. It enriches the specific information about quality signals that are capable of increasing the performance of COVID-19-related crowdfunding in Malaysia which has remained unidentified in the previous studies. The success of campaigns is important to fundraisers, and to increase the chances of obtaining more fundimg, fundraisers should send quality signals to the potential funders.
format Article
author Suhaili Alma’amun,
Mohd. Khairy Kamarudin,
Suaibatul Aslamiah Achni,
Siti Nur Fatin Atirah Rosli,
spellingShingle Suhaili Alma’amun,
Mohd. Khairy Kamarudin,
Suaibatul Aslamiah Achni,
Siti Nur Fatin Atirah Rosli,
The impact of quality signals on the performance of COVID-19 related crowdfunding
author_facet Suhaili Alma’amun,
Mohd. Khairy Kamarudin,
Suaibatul Aslamiah Achni,
Siti Nur Fatin Atirah Rosli,
author_sort Suhaili Alma’amun,
title The impact of quality signals on the performance of COVID-19 related crowdfunding
title_short The impact of quality signals on the performance of COVID-19 related crowdfunding
title_full The impact of quality signals on the performance of COVID-19 related crowdfunding
title_fullStr The impact of quality signals on the performance of COVID-19 related crowdfunding
title_full_unstemmed The impact of quality signals on the performance of COVID-19 related crowdfunding
title_sort impact of quality signals on the performance of covid-19 related crowdfunding
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2024
url http://journalarticle.ukm.my/24449/1/jeko_581-9.pdf
http://journalarticle.ukm.my/24449/
https://www.ukm.my/jem/issue/v58i1/
_version_ 1814049149176250368
score 13.211869

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