Building purchase interest through Instagram content: analysis of @Mrocoffee account
With the increasing use of social media, businesses will leverage platforms such as Instagram to showcase their products to attract potential customers. It is important for businesses to understand how to create content on these platforms to influence consumer behavior. Although social media is wide...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/24351/1/724_739%20765712557411PB.pdf http://journalarticle.ukm.my/24351/ http://ejournal.ukm.my/ebangi/index |
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