Hallyu stars mediated fandom: understanding mediatisation of non-K-Pop consumption among Malaysian youth
Tapping into mediatisation as a critical lens to examine how cultural synergy, particularly Korean Wave’s influence, manifests and impacts of everyday cultural practice in Malaysia. Despite a delayed start compared to neighbours, the Korean Wave ignited by the drama “Winter Sonata” in 2002, maintain...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/24329/1/613_624%20764372554831PB.pdf http://journalarticle.ukm.my/24329/ http://ejournal.ukm.my/ebangi/index |
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