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Motivations and challenges faced by university students in pursuing entrepreneurship ventures: from UUM perspective

Extant definitions of entrepreneurship are variously related to opportunity pursuit, business creation, uncertainty, profit-seeking, and more, reflecting the myriad perspectives within and beyond the entrepreneurship field. This case study examined Universiti Utara Malaysia (UUM) students' moti...

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Main Authors: Umi Athirah Mohd Fauzi,, Sharima Ruwaida Abbas,, Rohani Abdullah,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/24199/1/PP_22.pdf
http://journalarticle.ukm.my/24199/
https://www.ukm.my/personalia/publication-category/volume-27-number-1-june-2024/
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spelling my-ukm.journal.241992024-09-30T05:37:05Z http://journalarticle.ukm.my/24199/ Motivations and challenges faced by university students in pursuing entrepreneurship ventures: from UUM perspective Umi Athirah Mohd Fauzi, Sharima Ruwaida Abbas, Rohani Abdullah, Extant definitions of entrepreneurship are variously related to opportunity pursuit, business creation, uncertainty, profit-seeking, and more, reflecting the myriad perspectives within and beyond the entrepreneurship field. This case study examined Universiti Utara Malaysia (UUM) students' motivations and challenges in pursuing entrepreneurship ventures. The study was motivated by understanding the motivations that drove students towards entrepreneurship and the challenges they encountered. The problem statements were to analyse the motivators that influenced UUM students to pursue entrepreneurial ventures and identify their challenges. The methodology of the quantitative method was used, adapting a sociological specimen of a Google form questionnaire that was distributed to 100 UUM students. Several questions regarding the topic were asked through the survey. The results and experimental outputs showed that UUM students were mostly motivated by self-employment and skills learned in lectures. However, they also faced various challenges, with lack of capital being the most significant barrier to starting their ventures. The study implied that UUM management now realised that students mostly face entrepreneurial motivators and challenges. Hence, the findings helped UUM policymakers design and implement tailored entrepreneurship programs that addressed the unique needs of students. By addressing these motivations and challenges, universities could better equip students to embark on successful entrepreneurial ventures, fostering innovation, economic growth, and job creation in the region. Penerbit Universiti Kebangsaan Malaysia 2024 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/24199/1/PP_22.pdf Umi Athirah Mohd Fauzi, and Sharima Ruwaida Abbas, and Rohani Abdullah, (2024) Motivations and challenges faced by university students in pursuing entrepreneurship ventures: from UUM perspective. Jurnal Personalia Pelajar, 27 (1 SI). pp. 201-218. ISSN 0128-2735 https://www.ukm.my/personalia/publication-category/volume-27-number-1-june-2024/
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Extant definitions of entrepreneurship are variously related to opportunity pursuit, business creation, uncertainty, profit-seeking, and more, reflecting the myriad perspectives within and beyond the entrepreneurship field. This case study examined Universiti Utara Malaysia (UUM) students' motivations and challenges in pursuing entrepreneurship ventures. The study was motivated by understanding the motivations that drove students towards entrepreneurship and the challenges they encountered. The problem statements were to analyse the motivators that influenced UUM students to pursue entrepreneurial ventures and identify their challenges. The methodology of the quantitative method was used, adapting a sociological specimen of a Google form questionnaire that was distributed to 100 UUM students. Several questions regarding the topic were asked through the survey. The results and experimental outputs showed that UUM students were mostly motivated by self-employment and skills learned in lectures. However, they also faced various challenges, with lack of capital being the most significant barrier to starting their ventures. The study implied that UUM management now realised that students mostly face entrepreneurial motivators and challenges. Hence, the findings helped UUM policymakers design and implement tailored entrepreneurship programs that addressed the unique needs of students. By addressing these motivations and challenges, universities could better equip students to embark on successful entrepreneurial ventures, fostering innovation, economic growth, and job creation in the region.
format Article
author Umi Athirah Mohd Fauzi,
Sharima Ruwaida Abbas,
Rohani Abdullah,
spellingShingle Umi Athirah Mohd Fauzi,
Sharima Ruwaida Abbas,
Rohani Abdullah,
Motivations and challenges faced by university students in pursuing entrepreneurship ventures: from UUM perspective
author_facet Umi Athirah Mohd Fauzi,
Sharima Ruwaida Abbas,
Rohani Abdullah,
author_sort Umi Athirah Mohd Fauzi,
title Motivations and challenges faced by university students in pursuing entrepreneurship ventures: from UUM perspective
title_short Motivations and challenges faced by university students in pursuing entrepreneurship ventures: from UUM perspective
title_full Motivations and challenges faced by university students in pursuing entrepreneurship ventures: from UUM perspective
title_fullStr Motivations and challenges faced by university students in pursuing entrepreneurship ventures: from UUM perspective
title_full_unstemmed Motivations and challenges faced by university students in pursuing entrepreneurship ventures: from UUM perspective
title_sort motivations and challenges faced by university students in pursuing entrepreneurship ventures: from uum perspective
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2024
url http://journalarticle.ukm.my/24199/1/PP_22.pdf
http://journalarticle.ukm.my/24199/
https://www.ukm.my/personalia/publication-category/volume-27-number-1-june-2024/
_version_ 1811683417924829184
score 13.211869

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