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The Art of Leadership: Analysing Rhetorics in the Linguistic Strategies of the 2020 US Presidential Election

With a major focus on the rhetorical techniques used by candidates Joe Biden and Donald Trump, this study explores the nuanced linguistic discourse of the 2020 US presidential election. The study, grounded on Aristotle's theory of rhetoric, examines how these linguistic strategies were used in...

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Main Author: Ridhatul Fadhli,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/24185/1/PP_8.pdf
http://journalarticle.ukm.my/24185/
https://www.ukm.my/personalia/publication-category/volume-27-number-1-june-2024/
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spelling my-ukm.journal.241852024-09-30T05:29:15Z http://journalarticle.ukm.my/24185/ The Art of Leadership: Analysing Rhetorics in the Linguistic Strategies of the 2020 US Presidential Election Ridhatul Fadhli, With a major focus on the rhetorical techniques used by candidates Joe Biden and Donald Trump, this study explores the nuanced linguistic discourse of the 2020 US presidential election. The study, grounded on Aristotle's theory of rhetoric, examines how these linguistic strategies were used in the speakers' speeches to understand how they influenced public opinion and shaped political discourse. The study uses a descriptive-qualitative methodology to arrange and summarise the verbal responses of the applicants systematically, enabling the discovery of recurrent themes and patterns. The results of this study highlight significant differences between the two candidates' rhetorical strategies. Joe Biden expertly combines all three rhetorical appeals—ethos, pathos, and logos—into his communication strategy, unlike Donald Trump, who primarily uses pathos to elicit strong emotional reactions from his audience. This study emphasises the crucial roles of ethical credibility, emotional appeal, and logical argumentation in political communication, underlining their tremendous influence on forming public perception in democracies. This study illuminates the complex dynamics of language use in shaping and affecting public attitudes and views. Beyond its theoretical contributions, this research offers practical insights for linguistics, political science, media studies, and communication studies, elucidating the intricate dynamics of language utilisation in moulding and influencing societal attitudes and beliefs. Penerbit Universiti Kebangsaan Malaysia 2024 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/24185/1/PP_8.pdf Ridhatul Fadhli, (2024) The Art of Leadership: Analysing Rhetorics in the Linguistic Strategies of the 2020 US Presidential Election. Jurnal Personalia Pelajar, 27 (1 SI). pp. 317-323. ISSN 0128-2735 https://www.ukm.my/personalia/publication-category/volume-27-number-1-june-2024/
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description With a major focus on the rhetorical techniques used by candidates Joe Biden and Donald Trump, this study explores the nuanced linguistic discourse of the 2020 US presidential election. The study, grounded on Aristotle's theory of rhetoric, examines how these linguistic strategies were used in the speakers' speeches to understand how they influenced public opinion and shaped political discourse. The study uses a descriptive-qualitative methodology to arrange and summarise the verbal responses of the applicants systematically, enabling the discovery of recurrent themes and patterns. The results of this study highlight significant differences between the two candidates' rhetorical strategies. Joe Biden expertly combines all three rhetorical appeals—ethos, pathos, and logos—into his communication strategy, unlike Donald Trump, who primarily uses pathos to elicit strong emotional reactions from his audience. This study emphasises the crucial roles of ethical credibility, emotional appeal, and logical argumentation in political communication, underlining their tremendous influence on forming public perception in democracies. This study illuminates the complex dynamics of language use in shaping and affecting public attitudes and views. Beyond its theoretical contributions, this research offers practical insights for linguistics, political science, media studies, and communication studies, elucidating the intricate dynamics of language utilisation in moulding and influencing societal attitudes and beliefs.
format Article
author Ridhatul Fadhli,
spellingShingle Ridhatul Fadhli,
The Art of Leadership: Analysing Rhetorics in the Linguistic Strategies of the 2020 US Presidential Election
author_facet Ridhatul Fadhli,
author_sort Ridhatul Fadhli,
title The Art of Leadership: Analysing Rhetorics in the Linguistic Strategies of the 2020 US Presidential Election
title_short The Art of Leadership: Analysing Rhetorics in the Linguistic Strategies of the 2020 US Presidential Election
title_full The Art of Leadership: Analysing Rhetorics in the Linguistic Strategies of the 2020 US Presidential Election
title_fullStr The Art of Leadership: Analysing Rhetorics in the Linguistic Strategies of the 2020 US Presidential Election
title_full_unstemmed The Art of Leadership: Analysing Rhetorics in the Linguistic Strategies of the 2020 US Presidential Election
title_sort art of leadership: analysing rhetorics in the linguistic strategies of the 2020 us presidential election
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2024
url http://journalarticle.ukm.my/24185/1/PP_8.pdf
http://journalarticle.ukm.my/24185/
https://www.ukm.my/personalia/publication-category/volume-27-number-1-june-2024/
_version_ 1811683415956652032
score 13.211869

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