Cover Image

Social Media management in local government: a case study of Bandung city government's instagram and twitter (X), Indonesia

Effective social media management by the local government plays a central role in generating and shaping public engagement. Bandung City Government's just setup their Instagram and Twitter (X) accounts in year 2022, which consider having low engagement. This study aims to analyse reasons for lo...

Full description

Saved in:
Bibliographic Details
Main Authors: Nur Atnan,, Nunung Prajarto,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/23967/1/komunikasi_27.pdf
http://journalarticle.ukm.my/23967/
https://ejournal.ukm.my/mjc/issue/view/1710
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-ukm.journal.23967
record_format eprints
spelling my-ukm.journal.239672024-08-12T03:08:37Z http://journalarticle.ukm.my/23967/ Social Media management in local government: a case study of Bandung city government's instagram and twitter (X), Indonesia Nur Atnan, Nunung Prajarto, Effective social media management by the local government plays a central role in generating and shaping public engagement. Bandung City Government's just setup their Instagram and Twitter (X) accounts in year 2022, which consider having low engagement. This study aims to analyse reasons for low public engagement in the local government social media. Specifically, this study focuses on the Bandung City Government which has experienced using other social media for more than 10 years. The approach used was a case study and quantitative content analysis on Instagram and Twitter (X) accounts during the 2022 period. The results showed that the social media management of the Bandung City Government has not been effective in creating high-quality engagement. The team has not been able to optimize planning activities to create creative content. According to the needs of citizens, interaction and response to public comments are still inconsistent. In addition, evaluation activities have not been optimally used to improve management strategy improvements. The results of this study have important implications for social media management practices in local governments. The weaknesses of social media management found in this study can be used as lessons learned by other local governments to increase engagement with the public. Penerbit Universiti Kebangsaan Malaysia 2024 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23967/1/komunikasi_27.pdf Nur Atnan, and Nunung Prajarto, (2024) Social Media management in local government: a case study of Bandung city government's instagram and twitter (X), Indonesia. Jurnal Komunikasi ; Malaysian Journal of Communication, 40 (2). pp. 465-481. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1710
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Effective social media management by the local government plays a central role in generating and shaping public engagement. Bandung City Government's just setup their Instagram and Twitter (X) accounts in year 2022, which consider having low engagement. This study aims to analyse reasons for low public engagement in the local government social media. Specifically, this study focuses on the Bandung City Government which has experienced using other social media for more than 10 years. The approach used was a case study and quantitative content analysis on Instagram and Twitter (X) accounts during the 2022 period. The results showed that the social media management of the Bandung City Government has not been effective in creating high-quality engagement. The team has not been able to optimize planning activities to create creative content. According to the needs of citizens, interaction and response to public comments are still inconsistent. In addition, evaluation activities have not been optimally used to improve management strategy improvements. The results of this study have important implications for social media management practices in local governments. The weaknesses of social media management found in this study can be used as lessons learned by other local governments to increase engagement with the public.
format Article
author Nur Atnan,
Nunung Prajarto,
spellingShingle Nur Atnan,
Nunung Prajarto,
Social Media management in local government: a case study of Bandung city government's instagram and twitter (X), Indonesia
author_facet Nur Atnan,
Nunung Prajarto,
author_sort Nur Atnan,
title Social Media management in local government: a case study of Bandung city government's instagram and twitter (X), Indonesia
title_short Social Media management in local government: a case study of Bandung city government's instagram and twitter (X), Indonesia
title_full Social Media management in local government: a case study of Bandung city government's instagram and twitter (X), Indonesia
title_fullStr Social Media management in local government: a case study of Bandung city government's instagram and twitter (X), Indonesia
title_full_unstemmed Social Media management in local government: a case study of Bandung city government's instagram and twitter (X), Indonesia
title_sort social media management in local government: a case study of bandung city government's instagram and twitter (x), indonesia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2024
url http://journalarticle.ukm.my/23967/1/komunikasi_27.pdf
http://journalarticle.ukm.my/23967/
https://ejournal.ukm.my/mjc/issue/view/1710
_version_ 1809139040013778944
score 13.211869

Similar Items