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Generation Z's binge-watching lifestyle in using Over-The-Top (OTT) media services in Indonesia

Indonesia is the country with the highest Over-The-Top (OTT) media consumption in Southeast Asia. The consumption of OTT media grows by 40% every year. The existence of OTT media has raised the binge-watching phenomenon. This research focuses on how Generation Z's binge-watching lifestyle uses...

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Main Author: Edy Prihantoro,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/23953/1/komunikasi_14.pdf
http://journalarticle.ukm.my/23953/
https://ejournal.ukm.my/mjc/issue/view/1710
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spelling my-ukm.journal.239532024-08-12T02:57:59Z http://journalarticle.ukm.my/23953/ Generation Z's binge-watching lifestyle in using Over-The-Top (OTT) media services in Indonesia Edy Prihantoro, Indonesia is the country with the highest Over-The-Top (OTT) media consumption in Southeast Asia. The consumption of OTT media grows by 40% every year. The existence of OTT media has raised the binge-watching phenomenon. This research focuses on how Generation Z's binge-watching lifestyle uses OTT media. This research uses a qualitative methodology by conducting a Focus Group Discussion (FGD) with four to six informants from six regions in Indonesia who actively use OTT media. The theory used in this research is the Media Ecology Theory. Results show that Generation Z watches movies they like more than three hours daily. They determine the duration, frequency, and platforms they want to use. Generation Z's motivations for binge-watching are pleasure (as a medium of entertainment and relaxation), efficiency (easy to access), control (having low self-control), fandom (wanting to feel close to the player), and recommendations from others (not being left behind by others). Binge-watching positively impacts by providing a more open perception of experience, thoughts, and points of view. However, binge-watching has negative impacts, such as lack of sleep and increased imagination. OTT media is advised to provide hourly reminders to viewers to pause while binge-watching. Penerbit Universiti Kebangsaan Malaysia 2024 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23953/1/komunikasi_14.pdf Edy Prihantoro, (2024) Generation Z's binge-watching lifestyle in using Over-The-Top (OTT) media services in Indonesia. Jurnal Komunikasi ; Malaysian Journal of Communication, 40 (2). pp. 247-261. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1710
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Indonesia is the country with the highest Over-The-Top (OTT) media consumption in Southeast Asia. The consumption of OTT media grows by 40% every year. The existence of OTT media has raised the binge-watching phenomenon. This research focuses on how Generation Z's binge-watching lifestyle uses OTT media. This research uses a qualitative methodology by conducting a Focus Group Discussion (FGD) with four to six informants from six regions in Indonesia who actively use OTT media. The theory used in this research is the Media Ecology Theory. Results show that Generation Z watches movies they like more than three hours daily. They determine the duration, frequency, and platforms they want to use. Generation Z's motivations for binge-watching are pleasure (as a medium of entertainment and relaxation), efficiency (easy to access), control (having low self-control), fandom (wanting to feel close to the player), and recommendations from others (not being left behind by others). Binge-watching positively impacts by providing a more open perception of experience, thoughts, and points of view. However, binge-watching has negative impacts, such as lack of sleep and increased imagination. OTT media is advised to provide hourly reminders to viewers to pause while binge-watching.
format Article
author Edy Prihantoro,
spellingShingle Edy Prihantoro,
Generation Z's binge-watching lifestyle in using Over-The-Top (OTT) media services in Indonesia
author_facet Edy Prihantoro,
author_sort Edy Prihantoro,
title Generation Z's binge-watching lifestyle in using Over-The-Top (OTT) media services in Indonesia
title_short Generation Z's binge-watching lifestyle in using Over-The-Top (OTT) media services in Indonesia
title_full Generation Z's binge-watching lifestyle in using Over-The-Top (OTT) media services in Indonesia
title_fullStr Generation Z's binge-watching lifestyle in using Over-The-Top (OTT) media services in Indonesia
title_full_unstemmed Generation Z's binge-watching lifestyle in using Over-The-Top (OTT) media services in Indonesia
title_sort generation z's binge-watching lifestyle in using over-the-top (ott) media services in indonesia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2024
url http://journalarticle.ukm.my/23953/1/komunikasi_14.pdf
http://journalarticle.ukm.my/23953/
https://ejournal.ukm.my/mjc/issue/view/1710
_version_ 1809139038410506240
score 13.211869

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