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Analysis of Russel brand’s vlog on “The Truth About Pfizer’s Vaccines"

The spread of misinformation is a growing concern in today's digital age. The Vlog by Russel Brand titled "The Truth about Pfizer's Vaccines" features various claims about the safety and efficacy of Pfizer's COVID-19 vaccine. The study sought to answer the question, “How doe...

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Main Authors: J. Valdez, Renalyn, A. Palagtiw, Diondy, T. Sacueza, Donnie
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/23851/13/komunikasi_27.pdf
http://journalarticle.ukm.my/23851/
https://ejournal.ukm.my/mjc/issue/view/1644
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spelling my-ukm.journal.238512024-07-12T07:00:46Z http://journalarticle.ukm.my/23851/ Analysis of Russel brand’s vlog on “The Truth About Pfizer’s Vaccines" J. Valdez, Renalyn A. Palagtiw, Diondy T. Sacueza, Donnie The spread of misinformation is a growing concern in today's digital age. The Vlog by Russel Brand titled "The Truth about Pfizer's Vaccines" features various claims about the safety and efficacy of Pfizer's COVID-19 vaccine. The study sought to answer the question, “How does the Vlog “The Truth about Pfizer’s Vaccines” constructed for public understanding and engagement?” The study used Kenneth Burke’s Dramatism Theory to examine the arguments in Russel Brand’s Vlog. It analyzed both stated and implied messages and made an in-depth look at the underlying reasons and purpose of such messages and meaning-making. In this study, Brand’s Vlog on Pfizer’s vaccines was examined using Burke’s Pentad. The study used a qualitative design with Textual Analysis as a tool. Concepts of construction, understanding, and engagement were examined using Dramatic Pentad while understanding and engagement were analyzed using Identification and Guilt. The Vlog “The Truth about Pfizer’s Vaccines” was constructed for public awareness and engagement, not so much for understanding. The Vlog emphasized the possible conspiracy between academic scientists and pharmaceutical giants. It, however, failed to provide an understanding as to how the system operates given the health crisis, professional and ethical standards of industries and communities involved, and policies, programs, and regulations both in the private and public sectors. Overall, Brand’s Vlog appealed to the public with this formula: Keep the discussion simple, center on the message by repetition, and target the public’s emotions. Penerbit Universiti Kebangsaan Malaysia 2024 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23851/13/komunikasi_27.pdf J. Valdez, Renalyn and A. Palagtiw, Diondy and T. Sacueza, Donnie (2024) Analysis of Russel brand’s vlog on “The Truth About Pfizer’s Vaccines". Jurnal Komunikasi ; Malaysian Journal of Communication, 40 (1). pp. 483-495. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1644
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The spread of misinformation is a growing concern in today's digital age. The Vlog by Russel Brand titled "The Truth about Pfizer's Vaccines" features various claims about the safety and efficacy of Pfizer's COVID-19 vaccine. The study sought to answer the question, “How does the Vlog “The Truth about Pfizer’s Vaccines” constructed for public understanding and engagement?” The study used Kenneth Burke’s Dramatism Theory to examine the arguments in Russel Brand’s Vlog. It analyzed both stated and implied messages and made an in-depth look at the underlying reasons and purpose of such messages and meaning-making. In this study, Brand’s Vlog on Pfizer’s vaccines was examined using Burke’s Pentad. The study used a qualitative design with Textual Analysis as a tool. Concepts of construction, understanding, and engagement were examined using Dramatic Pentad while understanding and engagement were analyzed using Identification and Guilt. The Vlog “The Truth about Pfizer’s Vaccines” was constructed for public awareness and engagement, not so much for understanding. The Vlog emphasized the possible conspiracy between academic scientists and pharmaceutical giants. It, however, failed to provide an understanding as to how the system operates given the health crisis, professional and ethical standards of industries and communities involved, and policies, programs, and regulations both in the private and public sectors. Overall, Brand’s Vlog appealed to the public with this formula: Keep the discussion simple, center on the message by repetition, and target the public’s emotions.
format Article
author J. Valdez, Renalyn
A. Palagtiw, Diondy
T. Sacueza, Donnie
spellingShingle J. Valdez, Renalyn
A. Palagtiw, Diondy
T. Sacueza, Donnie
Analysis of Russel brand’s vlog on “The Truth About Pfizer’s Vaccines"
author_facet J. Valdez, Renalyn
A. Palagtiw, Diondy
T. Sacueza, Donnie
author_sort J. Valdez, Renalyn
title Analysis of Russel brand’s vlog on “The Truth About Pfizer’s Vaccines"
title_short Analysis of Russel brand’s vlog on “The Truth About Pfizer’s Vaccines"
title_full Analysis of Russel brand’s vlog on “The Truth About Pfizer’s Vaccines"
title_fullStr Analysis of Russel brand’s vlog on “The Truth About Pfizer’s Vaccines"
title_full_unstemmed Analysis of Russel brand’s vlog on “The Truth About Pfizer’s Vaccines"
title_sort analysis of russel brand’s vlog on “the truth about pfizer’s vaccines"
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2024
url http://journalarticle.ukm.my/23851/13/komunikasi_27.pdf
http://journalarticle.ukm.my/23851/
https://ejournal.ukm.my/mjc/issue/view/1644
_version_ 1805885796088020992
score 13.211869

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