Effects of e-CRM: experience-based marketing, digital communications on Garuda Indonesia Airlines, brand trust, and repurchase intention
The research studied the effects of electronic customer relationship management (e-CRM), digital communications, and experience-based marketing on brand trust and repurchase intention in Garuda Indonesia Airlines, the National Flag Carrier of Indonesia. The primary data was collected through an onli...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23832/7/komunikasi_8.pdf http://journalarticle.ukm.my/23832/ https://ejournal.ukm.my/mjc/issue/view/1644 |
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