Understanding the role of social media on prospective local and international students’ selection of university

Universities globally utilise social media platforms to disseminate information to prospective students. However there's a scarcity of research regarding the role of social media in promoting universities as international education hubs, especially in Asia. This study aims to investigate the im...

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Bibliographic Details
Main Authors: Tengku Elena Tengku Mahamad,, Melina Mahpuz,, Baby Anusha Nur Mohamed Thaheer,, Saraswati, Girindra Putri Dewi, Burhanudin, Muhamad, Setyadharma, Andryan
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/23738/1/117-127%2070611-245774-1-PB.pdf
http://journalarticle.ukm.my/23738/
https://ejournal.ukm.my/ebangi/index
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