A comparative study on eid advertisement video through corporate Youtube channels and audience engagement in Malaysia
This study explores the trend of Eid-related video advertisements in Malaysia on online streaming platforms like YouTube, as focusing on major corporate channels such as Petronas, TNB, Malaysia Airlines, and Telekom Malaysia. Thus, the aim of the study is to explore the trend of Eid advertisements a...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23727/1/32-42%2068661-245724-2-PB.pdf http://journalarticle.ukm.my/23727/ https://ejournal.ukm.my/ebangi/index |
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