Tour leader’s service attributes towards customer retention
This study aims to identify the level of tour leaders’ service attributes towards customer retention. It also examines the most influence factors of tour leaders’ service attributes towards customer retention. The factors that affect customer retention was also investigated. The primary data were c...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | http://journalarticle.ukm.my/23672/1/kejut_11.pdf http://journalarticle.ukm.my/23672/ https://www.ukm.my/jkukm/si-6-2-2023/ |
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