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The evolving social media strategies of politicians in Malaysia: a critical review

Scholars were optimistic about social media as a tool to reintroduce deliberative democracy. One of the features allows users to express their thoughts and participate in political discussions without being monitored or restricted by the government. It is crucial that politicians also change their c...

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Main Authors: Siti Hara Rashid,, Fernandez, Kevin
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/23559/1/174_188_673502360801PB.pdf
http://journalarticle.ukm.my/23559/
https://ejournal.ukm.my/gmjss/index
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spelling my-ukm.journal.235592024-05-17T01:22:18Z http://journalarticle.ukm.my/23559/ The evolving social media strategies of politicians in Malaysia: a critical review Siti Hara Rashid, Fernandez, Kevin Scholars were optimistic about social media as a tool to reintroduce deliberative democracy. One of the features allows users to express their thoughts and participate in political discussions without being monitored or restricted by the government. It is crucial that politicians also change their communication strategies, including adaptation of social media platforms, to effectively communicate their ideas to their constituents. This study has three objectives. First, it aims to examine the evolution of political strategies used by politicians from conventional media to social media. Second, this study examines the soundbytes that are most popular in the Malaysian context. Third, we seek to understand the perception of ‘media freedom’ amongst politicians and members of the media. Using in-depth interviews with politicians from both sides – the current government and the opposition – this study concludes that Malaysian politicians use social media primarily to portray themselves as people who are loyal to their partners and family, and very religious. Less emphasis is paid on major macro and micro policy debates over social media. Penerbit Universiti Kebangsaan Malaysia 2024-02-29 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23559/1/174_188_673502360801PB.pdf Siti Hara Rashid, and Fernandez, Kevin (2024) The evolving social media strategies of politicians in Malaysia: a critical review. Geografia : Malaysian Journal of Society and Space, 20 (1). pp. 174-188. ISSN 2180-2491 https://ejournal.ukm.my/gmjss/index
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Scholars were optimistic about social media as a tool to reintroduce deliberative democracy. One of the features allows users to express their thoughts and participate in political discussions without being monitored or restricted by the government. It is crucial that politicians also change their communication strategies, including adaptation of social media platforms, to effectively communicate their ideas to their constituents. This study has three objectives. First, it aims to examine the evolution of political strategies used by politicians from conventional media to social media. Second, this study examines the soundbytes that are most popular in the Malaysian context. Third, we seek to understand the perception of ‘media freedom’ amongst politicians and members of the media. Using in-depth interviews with politicians from both sides – the current government and the opposition – this study concludes that Malaysian politicians use social media primarily to portray themselves as people who are loyal to their partners and family, and very religious. Less emphasis is paid on major macro and micro policy debates over social media.
format Article
author Siti Hara Rashid,
Fernandez, Kevin
spellingShingle Siti Hara Rashid,
Fernandez, Kevin
The evolving social media strategies of politicians in Malaysia: a critical review
author_facet Siti Hara Rashid,
Fernandez, Kevin
author_sort Siti Hara Rashid,
title The evolving social media strategies of politicians in Malaysia: a critical review
title_short The evolving social media strategies of politicians in Malaysia: a critical review
title_full The evolving social media strategies of politicians in Malaysia: a critical review
title_fullStr The evolving social media strategies of politicians in Malaysia: a critical review
title_full_unstemmed The evolving social media strategies of politicians in Malaysia: a critical review
title_sort evolving social media strategies of politicians in malaysia: a critical review
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2024
url http://journalarticle.ukm.my/23559/1/174_188_673502360801PB.pdf
http://journalarticle.ukm.my/23559/
https://ejournal.ukm.my/gmjss/index
_version_ 1800088763657879552
score 13.226497

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