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Sustainability of community-based tourism through the lens of homestays operators in rural area of Penang, Malaysia

As a form of lodging, homestays enable individuals or families to host visitors to their homes, providing a unique opportunity for personalized experiences and cultural immersion. This alternative housing option fosters a sense of community and facilitates cross-cultural interactions, both of which...

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Main Author: Radieah Mohd Nor,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/23557/1/121_139_635642360731PB.pdf
http://journalarticle.ukm.my/23557/
https://ejournal.ukm.my/gmjss/index
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spelling my-ukm.journal.235572024-05-17T01:21:10Z http://journalarticle.ukm.my/23557/ Sustainability of community-based tourism through the lens of homestays operators in rural area of Penang, Malaysia Radieah Mohd Nor, As a form of lodging, homestays enable individuals or families to host visitors to their homes, providing a unique opportunity for personalized experiences and cultural immersion. This alternative housing option fosters a sense of community and facilitates cross-cultural interactions, both of which benefit the tourism sector. The objective of the study is to provide recommendations for improving the sustainability of Community-Based Tourism (CBT) in rural area homestays in Penang, Malaysia. The sample for this study comprises 13 homestays managed by the local homestay association. Data collection involved qualitative research instruments: focus group discussion, observation, document analysis, and semi-in-depth interviews. The findings from all instruments were analysed through content analysis using a conceptual framework. The main findings of the study suggest that homestay operators overly rely on government funding, lack good marketing strategies, and poorly manage their finances, which leads to inadequate income generation. Through this study, researchers have developed seven tourism packages and a website to aid in marketing in rural areas, thereby increasing homestay operator income in rural Penang. Penerbit Universiti Kebangsaan Malaysia 2024-02-29 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23557/1/121_139_635642360731PB.pdf Radieah Mohd Nor, (2024) Sustainability of community-based tourism through the lens of homestays operators in rural area of Penang, Malaysia. Geografia : Malaysian Journal of Society and Space, 20 (1). pp. 121-139. ISSN 2180-2491 https://ejournal.ukm.my/gmjss/index
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description As a form of lodging, homestays enable individuals or families to host visitors to their homes, providing a unique opportunity for personalized experiences and cultural immersion. This alternative housing option fosters a sense of community and facilitates cross-cultural interactions, both of which benefit the tourism sector. The objective of the study is to provide recommendations for improving the sustainability of Community-Based Tourism (CBT) in rural area homestays in Penang, Malaysia. The sample for this study comprises 13 homestays managed by the local homestay association. Data collection involved qualitative research instruments: focus group discussion, observation, document analysis, and semi-in-depth interviews. The findings from all instruments were analysed through content analysis using a conceptual framework. The main findings of the study suggest that homestay operators overly rely on government funding, lack good marketing strategies, and poorly manage their finances, which leads to inadequate income generation. Through this study, researchers have developed seven tourism packages and a website to aid in marketing in rural areas, thereby increasing homestay operator income in rural Penang.
format Article
author Radieah Mohd Nor,
spellingShingle Radieah Mohd Nor,
Sustainability of community-based tourism through the lens of homestays operators in rural area of Penang, Malaysia
author_facet Radieah Mohd Nor,
author_sort Radieah Mohd Nor,
title Sustainability of community-based tourism through the lens of homestays operators in rural area of Penang, Malaysia
title_short Sustainability of community-based tourism through the lens of homestays operators in rural area of Penang, Malaysia
title_full Sustainability of community-based tourism through the lens of homestays operators in rural area of Penang, Malaysia
title_fullStr Sustainability of community-based tourism through the lens of homestays operators in rural area of Penang, Malaysia
title_full_unstemmed Sustainability of community-based tourism through the lens of homestays operators in rural area of Penang, Malaysia
title_sort sustainability of community-based tourism through the lens of homestays operators in rural area of penang, malaysia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2024
url http://journalarticle.ukm.my/23557/1/121_139_635642360731PB.pdf
http://journalarticle.ukm.my/23557/
https://ejournal.ukm.my/gmjss/index
_version_ 1800088763347501056
score 13.211869

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