Selling English: advertising as a phonopragmatic medium for teaching intonation use
Advertising is among the most dynamic engines of language innovation, a “living” laboratory of catch-phrases and slang that give insight into modern social attitudes and developments. This study argues that advertising is an underappreciated resource for effective teaching of suprasegmental characte...
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | http://journalarticle.ukm.my/23209/1/TD%2011.pdf http://journalarticle.ukm.my/23209/ https://ejournal.ukm.my/3l/issue/view/1636 |
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