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Agro-based mobile apps Adoption among Bangladeshi farmers at the ‘Hamlet’ of Bangladesh – A Case Study of Chandpura Village of Barisal

Farmers in Bangladesh are gradually adopting and using ICT-based agricultural applications. This study attempted to identify the factors influencing the use of agro-based mobile applications by farmers in Chandpura village of Barisal district. The study examined farmers' access to ICT in terms...

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Main Authors: Afruza Akter,, Kim, Hua Tan
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/23173/1/komunikasi_17.pdf
http://journalarticle.ukm.my/23173/
https://ejournal.ukm.my/mjc/issue/view/1610
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spelling my-ukm.journal.231732024-03-11T08:08:41Z http://journalarticle.ukm.my/23173/ Agro-based mobile apps Adoption among Bangladeshi farmers at the ‘Hamlet’ of Bangladesh – A Case Study of Chandpura Village of Barisal Afruza Akter, Kim, Hua Tan Farmers in Bangladesh are gradually adopting and using ICT-based agricultural applications. This study attempted to identify the factors influencing the use of agro-based mobile applications by farmers in Chandpura village of Barisal district. The study examined farmers' access to ICT in terms of smartphone ownership, internet access, their ICT use behaviour for agriculture, and their knowledge and use of agro-based mobile applications. The research was conducted following the principles of qualitative methods in case studies. For data collection and analysis, in-depth interviews, semi-structured questionnaires, and narrative data analysis were utilised. The results showed that farmers were primarily influenced by personal factors such as need, age, education, and satisfaction. The youth were more receptive to innovations because they were more educated and adaptable. In addition, technological factors, such as access to a device and the internet, digital knowledge, ease of use, and a support network, played a significant role in this regard. While the study helped us understand the significance of ICT technology for the continued development of the agricultural sector, market and weather information were neglected in agro apps for small villages where disease, market, and weather information took precedence. Before implementing any technology, it is crucial to conduct research on the population and their specific needs. The implication is that the study helped us comprehend the significance of ICT technology for the advancement of the agriculture sector, even in small villages, and how implementing an ICT-based "agricultural advisory service" supported and benefited farmers. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23173/1/komunikasi_17.pdf Afruza Akter, and Kim, Hua Tan (2023) Agro-based mobile apps Adoption among Bangladeshi farmers at the ‘Hamlet’ of Bangladesh – A Case Study of Chandpura Village of Barisal. Jurnal Komunikasi ; Malaysian Journal of Communication, 39 (4). pp. 324-339. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1610
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Farmers in Bangladesh are gradually adopting and using ICT-based agricultural applications. This study attempted to identify the factors influencing the use of agro-based mobile applications by farmers in Chandpura village of Barisal district. The study examined farmers' access to ICT in terms of smartphone ownership, internet access, their ICT use behaviour for agriculture, and their knowledge and use of agro-based mobile applications. The research was conducted following the principles of qualitative methods in case studies. For data collection and analysis, in-depth interviews, semi-structured questionnaires, and narrative data analysis were utilised. The results showed that farmers were primarily influenced by personal factors such as need, age, education, and satisfaction. The youth were more receptive to innovations because they were more educated and adaptable. In addition, technological factors, such as access to a device and the internet, digital knowledge, ease of use, and a support network, played a significant role in this regard. While the study helped us understand the significance of ICT technology for the continued development of the agricultural sector, market and weather information were neglected in agro apps for small villages where disease, market, and weather information took precedence. Before implementing any technology, it is crucial to conduct research on the population and their specific needs. The implication is that the study helped us comprehend the significance of ICT technology for the advancement of the agriculture sector, even in small villages, and how implementing an ICT-based "agricultural advisory service" supported and benefited farmers.
format Article
author Afruza Akter,
Kim, Hua Tan
spellingShingle Afruza Akter,
Kim, Hua Tan
Agro-based mobile apps Adoption among Bangladeshi farmers at the ‘Hamlet’ of Bangladesh – A Case Study of Chandpura Village of Barisal
author_facet Afruza Akter,
Kim, Hua Tan
author_sort Afruza Akter,
title Agro-based mobile apps Adoption among Bangladeshi farmers at the ‘Hamlet’ of Bangladesh – A Case Study of Chandpura Village of Barisal
title_short Agro-based mobile apps Adoption among Bangladeshi farmers at the ‘Hamlet’ of Bangladesh – A Case Study of Chandpura Village of Barisal
title_full Agro-based mobile apps Adoption among Bangladeshi farmers at the ‘Hamlet’ of Bangladesh – A Case Study of Chandpura Village of Barisal
title_fullStr Agro-based mobile apps Adoption among Bangladeshi farmers at the ‘Hamlet’ of Bangladesh – A Case Study of Chandpura Village of Barisal
title_full_unstemmed Agro-based mobile apps Adoption among Bangladeshi farmers at the ‘Hamlet’ of Bangladesh – A Case Study of Chandpura Village of Barisal
title_sort agro-based mobile apps adoption among bangladeshi farmers at the ‘hamlet’ of bangladesh – a case study of chandpura village of barisal
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2023
url http://journalarticle.ukm.my/23173/1/komunikasi_17.pdf
http://journalarticle.ukm.my/23173/
https://ejournal.ukm.my/mjc/issue/view/1610
_version_ 1794552818797903872
score 13.211869

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