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Digital voices in early days: analysing local government social media approaches to risk communication during the initial stages of the COVID-19 Pandemic in Indonesia

This study evaluates the communication strategies utilised by local governmental bodies in Indonesia concerning the risk communication associated with the COVID-19 pandemic. Furthermore, an analysis is conducted on the impact of these communication approaches in promoting public engagement. In this...

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Main Authors: Farisha Sestri Musdalifah,, Annada Nasyaya,, Anang Dwi Santoso,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/23161/1/komunikasi_7.pdf
http://journalarticle.ukm.my/23161/
https://ejournal.ukm.my/mjc/issue/view/1610
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spelling my-ukm.journal.231612024-03-11T07:26:24Z http://journalarticle.ukm.my/23161/ Digital voices in early days: analysing local government social media approaches to risk communication during the initial stages of the COVID-19 Pandemic in Indonesia Farisha Sestri Musdalifah, Annada Nasyaya, Anang Dwi Santoso, This study evaluates the communication strategies utilised by local governmental bodies in Indonesia concerning the risk communication associated with the COVID-19 pandemic. Furthermore, an analysis is conducted on the impact of these communication approaches in promoting public engagement. In this study, we collected a dataset consisting of 1,577 tweets that originated from five different local governments in Indonesia. This dataset was obtained using web crawling techniques and was intended to be used for content analysis purposes. The findings of this study demonstrate that local governments employ a diverse range of risk communication strategies. This encompasses the distribution of medical knowledge, protocols for maintaining health, frequent reports on the COVID-19 status in different areas, governmental measures, initiatives for public education, community engagement endeavours, information about accessible assistance, enforcement of regulations, provision of emotional assistance, and promotion of collaborative efforts. The findings of this research demonstrate that some forms of content, such as narratives or testimonies from individuals who have recovered from COVID-19 or medical experts, public awareness campaigns related to COVID-19, and interactive quizzes or activities, have a significant coefficient of determination. This discovery implies that the material above has generated substantial attention and involvement from the general public. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23161/1/komunikasi_7.pdf Farisha Sestri Musdalifah, and Annada Nasyaya, and Anang Dwi Santoso, (2023) Digital voices in early days: analysing local government social media approaches to risk communication during the initial stages of the COVID-19 Pandemic in Indonesia. Jurnal Komunikasi ; Malaysian Journal of Communication, 39 (4). pp. 126-149. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1610
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This study evaluates the communication strategies utilised by local governmental bodies in Indonesia concerning the risk communication associated with the COVID-19 pandemic. Furthermore, an analysis is conducted on the impact of these communication approaches in promoting public engagement. In this study, we collected a dataset consisting of 1,577 tweets that originated from five different local governments in Indonesia. This dataset was obtained using web crawling techniques and was intended to be used for content analysis purposes. The findings of this study demonstrate that local governments employ a diverse range of risk communication strategies. This encompasses the distribution of medical knowledge, protocols for maintaining health, frequent reports on the COVID-19 status in different areas, governmental measures, initiatives for public education, community engagement endeavours, information about accessible assistance, enforcement of regulations, provision of emotional assistance, and promotion of collaborative efforts. The findings of this research demonstrate that some forms of content, such as narratives or testimonies from individuals who have recovered from COVID-19 or medical experts, public awareness campaigns related to COVID-19, and interactive quizzes or activities, have a significant coefficient of determination. This discovery implies that the material above has generated substantial attention and involvement from the general public.
format Article
author Farisha Sestri Musdalifah,
Annada Nasyaya,
Anang Dwi Santoso,
spellingShingle Farisha Sestri Musdalifah,
Annada Nasyaya,
Anang Dwi Santoso,
Digital voices in early days: analysing local government social media approaches to risk communication during the initial stages of the COVID-19 Pandemic in Indonesia
author_facet Farisha Sestri Musdalifah,
Annada Nasyaya,
Anang Dwi Santoso,
author_sort Farisha Sestri Musdalifah,
title Digital voices in early days: analysing local government social media approaches to risk communication during the initial stages of the COVID-19 Pandemic in Indonesia
title_short Digital voices in early days: analysing local government social media approaches to risk communication during the initial stages of the COVID-19 Pandemic in Indonesia
title_full Digital voices in early days: analysing local government social media approaches to risk communication during the initial stages of the COVID-19 Pandemic in Indonesia
title_fullStr Digital voices in early days: analysing local government social media approaches to risk communication during the initial stages of the COVID-19 Pandemic in Indonesia
title_full_unstemmed Digital voices in early days: analysing local government social media approaches to risk communication during the initial stages of the COVID-19 Pandemic in Indonesia
title_sort digital voices in early days: analysing local government social media approaches to risk communication during the initial stages of the covid-19 pandemic in indonesia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2023
url http://journalarticle.ukm.my/23161/1/komunikasi_7.pdf
http://journalarticle.ukm.my/23161/
https://ejournal.ukm.my/mjc/issue/view/1610
_version_ 1794552817096065024
score 13.211869

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