Cover Image

Interpretations of sumbanese Ikat by instagram influencers

Ikat Sumba is considered a noble Indonesian traditional textile art because the process of making it is very long, and the motifs are very distinctive with local geographical indications. Influencers create various activities with Sumba cloth by posting feeds on Instagram social media. The impressio...

Full description

Saved in:
Bibliographic Details
Main Authors: Monica Hartanti,, Yunita Setyoningrum,, Yudita Royandi,, Aulia, W. A
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/23160/1/komunikasi_6.pdf
http://journalarticle.ukm.my/23160/
https://ejournal.ukm.my/mjc/issue/view/1610
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-ukm.journal.23160
record_format eprints
spelling my-ukm.journal.231602024-03-11T07:25:55Z http://journalarticle.ukm.my/23160/ Interpretations of sumbanese Ikat by instagram influencers Monica Hartanti, Yunita Setyoningrum, Yudita Royandi, Aulia, W. A Ikat Sumba is considered a noble Indonesian traditional textile art because the process of making it is very long, and the motifs are very distinctive with local geographical indications. Influencers create various activities with Sumba cloth by posting feeds on Instagram social media. The impression of fashion affairs on Instagram attracts influencers, brand products, and Instagram users. This research analyses six digital influencers on Instagram as actors who engage with Ikat Sumba. Digital influencers with different backgrounds and characters certainly bring different points of view through pictures and captions on their Instagram accounts about these cultural artifacts. Instagram feeds and captions from Ikat Sumba influencers who produce texts, distribute, and respond will create different interpretations of Ikat Sumba. This research uses descriptive qualitative methods and was analysed in more depth using Norman Fairclough's discourse analysis and supported data by network analysis using ACNA. The findings in this research reveal that Ikat Sumba is a traditional Indonesian fabric art that is not only valuable but also represents love, clothing, and the local community in Indonesia. The interpretation to market the product should present the precious values of Sumbanese ikat as a noble craft that explores narratives of love, clothes, and people instead of showing specific physical details of the textile. Social media influencers influence the creation of interpretations of traditional works of art. This could be the future of Sumba Weaving related contents in Instagram with an informative and attractive appearance to increase the value of Sumba Weaving so that it is more widely known and influence marketing efforts. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23160/1/komunikasi_6.pdf Monica Hartanti, and Yunita Setyoningrum, and Yudita Royandi, and Aulia, W. A (2023) Interpretations of sumbanese Ikat by instagram influencers. Jurnal Komunikasi ; Malaysian Journal of Communication, 39 (4). pp. 104-125. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1610
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Ikat Sumba is considered a noble Indonesian traditional textile art because the process of making it is very long, and the motifs are very distinctive with local geographical indications. Influencers create various activities with Sumba cloth by posting feeds on Instagram social media. The impression of fashion affairs on Instagram attracts influencers, brand products, and Instagram users. This research analyses six digital influencers on Instagram as actors who engage with Ikat Sumba. Digital influencers with different backgrounds and characters certainly bring different points of view through pictures and captions on their Instagram accounts about these cultural artifacts. Instagram feeds and captions from Ikat Sumba influencers who produce texts, distribute, and respond will create different interpretations of Ikat Sumba. This research uses descriptive qualitative methods and was analysed in more depth using Norman Fairclough's discourse analysis and supported data by network analysis using ACNA. The findings in this research reveal that Ikat Sumba is a traditional Indonesian fabric art that is not only valuable but also represents love, clothing, and the local community in Indonesia. The interpretation to market the product should present the precious values of Sumbanese ikat as a noble craft that explores narratives of love, clothes, and people instead of showing specific physical details of the textile. Social media influencers influence the creation of interpretations of traditional works of art. This could be the future of Sumba Weaving related contents in Instagram with an informative and attractive appearance to increase the value of Sumba Weaving so that it is more widely known and influence marketing efforts.
format Article
author Monica Hartanti,
Yunita Setyoningrum,
Yudita Royandi,
Aulia, W. A
spellingShingle Monica Hartanti,
Yunita Setyoningrum,
Yudita Royandi,
Aulia, W. A
Interpretations of sumbanese Ikat by instagram influencers
author_facet Monica Hartanti,
Yunita Setyoningrum,
Yudita Royandi,
Aulia, W. A
author_sort Monica Hartanti,
title Interpretations of sumbanese Ikat by instagram influencers
title_short Interpretations of sumbanese Ikat by instagram influencers
title_full Interpretations of sumbanese Ikat by instagram influencers
title_fullStr Interpretations of sumbanese Ikat by instagram influencers
title_full_unstemmed Interpretations of sumbanese Ikat by instagram influencers
title_sort interpretations of sumbanese ikat by instagram influencers
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2023
url http://journalarticle.ukm.my/23160/1/komunikasi_6.pdf
http://journalarticle.ukm.my/23160/
https://ejournal.ukm.my/mjc/issue/view/1610
_version_ 1794552816963944448
score 13.211869

Similar Items