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Understanding media influence on parental perspectives towards child obesity prevention

The advocacy for children’s health and wellness through multiple media platforms is pertinent in raising awareness among parents as the World Health Organization (WHO) identified child obesity as one of the most serious public health challenges of the 21st century. Malaysia is currently ranked with...

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Main Authors: Wang, Qian, Normaliza Abd. Rahim,, Nurzihan Hassim,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/23012/1/komunikasi_14.pdf
http://journalarticle.ukm.my/23012/
https://ejournal.ukm.my/mjc/issue/view/1610
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spelling my-ukm.journal.230122024-02-09T07:03:51Z http://journalarticle.ukm.my/23012/ Understanding media influence on parental perspectives towards child obesity prevention Wang, Qian Normaliza Abd. Rahim, Nurzihan Hassim, The advocacy for children’s health and wellness through multiple media platforms is pertinent in raising awareness among parents as the World Health Organization (WHO) identified child obesity as one of the most serious public health challenges of the 21st century. Malaysia is currently ranked with the highest obesity population in Southeast Asia, a clear indication that intervention campaigns implemented to improve the obesity conundrum in the past have met with little success. Although studies have shown that parents exercise considerable influence on nutrition and eating habits of children, their information-seeking habits in their position as decision makers of the household remains a significant oversight. Therefore, effective health communication strategies in the media targeted towards this segment highlight the importance of child obesity prevention information, particularly among low-income groups in urban communities. This study examined media and communication strategies on child obesity by exploring how parents negotiate information to ensure children abide by healthier practices. In doing so, a diary study was conducted to observe behaviours of the target group in dealing with information on child obesity on a daily basis. The result of the study is congruent with the assumption that parents have great potential to organically formulate child obesity prevention plans with their extent of exposure towards media messages. Henceforth, the role of media is seen as a highpoint in creating awareness on health communication strategies that can further engage and assist Malaysian parents for a more sustainable future for their children. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23012/1/komunikasi_14.pdf Wang, Qian and Normaliza Abd. Rahim, and Nurzihan Hassim, (2023) Understanding media influence on parental perspectives towards child obesity prevention. Jurnal Komunikasi ; Malaysian Journal of Communication, 39 (3). pp. 255-273. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1610
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The advocacy for children’s health and wellness through multiple media platforms is pertinent in raising awareness among parents as the World Health Organization (WHO) identified child obesity as one of the most serious public health challenges of the 21st century. Malaysia is currently ranked with the highest obesity population in Southeast Asia, a clear indication that intervention campaigns implemented to improve the obesity conundrum in the past have met with little success. Although studies have shown that parents exercise considerable influence on nutrition and eating habits of children, their information-seeking habits in their position as decision makers of the household remains a significant oversight. Therefore, effective health communication strategies in the media targeted towards this segment highlight the importance of child obesity prevention information, particularly among low-income groups in urban communities. This study examined media and communication strategies on child obesity by exploring how parents negotiate information to ensure children abide by healthier practices. In doing so, a diary study was conducted to observe behaviours of the target group in dealing with information on child obesity on a daily basis. The result of the study is congruent with the assumption that parents have great potential to organically formulate child obesity prevention plans with their extent of exposure towards media messages. Henceforth, the role of media is seen as a highpoint in creating awareness on health communication strategies that can further engage and assist Malaysian parents for a more sustainable future for their children.
format Article
author Wang, Qian
Normaliza Abd. Rahim,
Nurzihan Hassim,
spellingShingle Wang, Qian
Normaliza Abd. Rahim,
Nurzihan Hassim,
Understanding media influence on parental perspectives towards child obesity prevention
author_facet Wang, Qian
Normaliza Abd. Rahim,
Nurzihan Hassim,
author_sort Wang, Qian
title Understanding media influence on parental perspectives towards child obesity prevention
title_short Understanding media influence on parental perspectives towards child obesity prevention
title_full Understanding media influence on parental perspectives towards child obesity prevention
title_fullStr Understanding media influence on parental perspectives towards child obesity prevention
title_full_unstemmed Understanding media influence on parental perspectives towards child obesity prevention
title_sort understanding media influence on parental perspectives towards child obesity prevention
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2023
url http://journalarticle.ukm.my/23012/1/komunikasi_14.pdf
http://journalarticle.ukm.my/23012/
https://ejournal.ukm.my/mjc/issue/view/1610
_version_ 1792152120140496896
score 13.211869

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