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Digital diversification to expand the Indonesian radio industry: A Case Study of PRFM, Delta, and Dahlia Stations

Digitization has made radio stations the business of news portals, global aggregator platforms, programmed journalism or algorithm journalism. How does the radio broadcasting business retain an audience and grow listeners across borders via Facebook, Twitter, Instagram, Youtube, TikTok, WhatsApp and...

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Main Authors: Septiawan Santana Kurnia,, Firmansyah,, Dadi Ahmadi,, Doddy Iskandar Cakranegara,, Satya Indra Karsa,, Erwin Kustiman,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/23008/1/komunikasi_11.pdf
http://journalarticle.ukm.my/23008/
https://ejournal.ukm.my/mjc/issue/view/1610
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spelling my-ukm.journal.230082024-02-09T07:01:53Z http://journalarticle.ukm.my/23008/ Digital diversification to expand the Indonesian radio industry: A Case Study of PRFM, Delta, and Dahlia Stations Septiawan Santana Kurnia, Firmansyah, Dadi Ahmadi, Doddy Iskandar Cakranegara, Satya Indra Karsa, Erwin Kustiman, Digitization has made radio stations the business of news portals, global aggregator platforms, programmed journalism or algorithm journalism. How does the radio broadcasting business retain an audience and grow listeners across borders via Facebook, Twitter, Instagram, Youtube, TikTok, WhatsApp and Website? How does the radio broadcasting business disseminate information and promotions more intimately, personally and widely? How the radio broadcasting business is accessible to audiences, fun and mobile: pocketable, openable on mobile phones, computers, iPads and more? How do listeners interact and communicate anytime and anywhere? The answer is digitalization that has changed radio technology, social culture, economy and generations. These changes affect the management, production, distribution, and reception of radio broadcast listeners. The governance of the radio broadcasting business has been mandated, commissioned, and inspired by a unique public service. This research uses a "Case Study", and Single Multi-Level Case Analysis, to confirm the theoretical proposition, of digitalization technology, in practice communication technology, which is used to develop radio broadcasting governance. How is the digitization of radio broadcasting governance used as an information technology tool, as a tool for developing marketing, and as a tool for information business diversification? Qualitative data were coded from observations, open interviews, Focus Group Discussions, and detailed documents to assess the views and experience of digitizing radio broadcast managers in managerial and business development. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23008/1/komunikasi_11.pdf Septiawan Santana Kurnia, and Firmansyah, and Dadi Ahmadi, and Doddy Iskandar Cakranegara, and Satya Indra Karsa, and Erwin Kustiman, (2023) Digital diversification to expand the Indonesian radio industry: A Case Study of PRFM, Delta, and Dahlia Stations. Jurnal Komunikasi ; Malaysian Journal of Communication, 39 (3). pp. 202-220. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1610
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Digitization has made radio stations the business of news portals, global aggregator platforms, programmed journalism or algorithm journalism. How does the radio broadcasting business retain an audience and grow listeners across borders via Facebook, Twitter, Instagram, Youtube, TikTok, WhatsApp and Website? How does the radio broadcasting business disseminate information and promotions more intimately, personally and widely? How the radio broadcasting business is accessible to audiences, fun and mobile: pocketable, openable on mobile phones, computers, iPads and more? How do listeners interact and communicate anytime and anywhere? The answer is digitalization that has changed radio technology, social culture, economy and generations. These changes affect the management, production, distribution, and reception of radio broadcast listeners. The governance of the radio broadcasting business has been mandated, commissioned, and inspired by a unique public service. This research uses a "Case Study", and Single Multi-Level Case Analysis, to confirm the theoretical proposition, of digitalization technology, in practice communication technology, which is used to develop radio broadcasting governance. How is the digitization of radio broadcasting governance used as an information technology tool, as a tool for developing marketing, and as a tool for information business diversification? Qualitative data were coded from observations, open interviews, Focus Group Discussions, and detailed documents to assess the views and experience of digitizing radio broadcast managers in managerial and business development.
format Article
author Septiawan Santana Kurnia,
Firmansyah,
Dadi Ahmadi,
Doddy Iskandar Cakranegara,
Satya Indra Karsa,
Erwin Kustiman,
spellingShingle Septiawan Santana Kurnia,
Firmansyah,
Dadi Ahmadi,
Doddy Iskandar Cakranegara,
Satya Indra Karsa,
Erwin Kustiman,
Digital diversification to expand the Indonesian radio industry: A Case Study of PRFM, Delta, and Dahlia Stations
author_facet Septiawan Santana Kurnia,
Firmansyah,
Dadi Ahmadi,
Doddy Iskandar Cakranegara,
Satya Indra Karsa,
Erwin Kustiman,
author_sort Septiawan Santana Kurnia,
title Digital diversification to expand the Indonesian radio industry: A Case Study of PRFM, Delta, and Dahlia Stations
title_short Digital diversification to expand the Indonesian radio industry: A Case Study of PRFM, Delta, and Dahlia Stations
title_full Digital diversification to expand the Indonesian radio industry: A Case Study of PRFM, Delta, and Dahlia Stations
title_fullStr Digital diversification to expand the Indonesian radio industry: A Case Study of PRFM, Delta, and Dahlia Stations
title_full_unstemmed Digital diversification to expand the Indonesian radio industry: A Case Study of PRFM, Delta, and Dahlia Stations
title_sort digital diversification to expand the indonesian radio industry: a case study of prfm, delta, and dahlia stations
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2023
url http://journalarticle.ukm.my/23008/1/komunikasi_11.pdf
http://journalarticle.ukm.my/23008/
https://ejournal.ukm.my/mjc/issue/view/1610
_version_ 1792152119486185472
score 13.211869

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