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Adoption of sustainability practices by smallholders: examining social structure as determinants

Global palm oil consumption, registering at 77 million metric tons annually, presents a significant ecological challenge. The importance of fostering sustainable production is paramount. Yet, issues of deforestation and other unsustainable practices cast doubt over this objective. Sustainable certif...

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Main Authors: Ammar Redza Ahmad Rizal,, Shahrina Md Nordin,, Rafidah Abd Rashid,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/22263/1/jk_13.pdf
http://journalarticle.ukm.my/22263/
https://ejournal.ukm.my/mjc/issue/view/1605
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spelling my-ukm.journal.222632023-09-19T08:01:48Z http://journalarticle.ukm.my/22263/ Adoption of sustainability practices by smallholders: examining social structure as determinants Ammar Redza Ahmad Rizal, Shahrina Md Nordin, Rafidah Abd Rashid, Global palm oil consumption, registering at 77 million metric tons annually, presents a significant ecological challenge. The importance of fostering sustainable production is paramount. Yet, issues of deforestation and other unsustainable practices cast doubt over this objective. Sustainable certification schemes such as the Roundtable on Sustainable Palm Oil (RSPO) and the Malaysian Sustainable Palm Oil (MSPO) aim to improve sustainable practices among stakeholders, including smallholders. A low achievement rate of only 30% certified smallholders suggests impediments beyond financial constraints. This study investigates the impact of social structure, specifically communication elements like social interaction ties and shared identity, on smallholders’ adoption of sustainable certification—a viewpoint aligned with innovation diffusion theory. Employing a quantitative design and a questionnaire survey, data was collected from 300 independent smallholders and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings illuminate that communication through social interaction ties and shared identity significantly influences the adoption of sustainable-certified schemes by smallholders. This suggests that innovation diffusion within this sector is socially motivated, emphasizing the influential role of communication in facilitating adoption of sustainable practices among small farmers. This novel understanding offers valuable insights for researchers and practitioners in utilizing social dynamics to endorse sustainable practices within the palm oil industry. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/22263/1/jk_13.pdf Ammar Redza Ahmad Rizal, and Shahrina Md Nordin, and Rafidah Abd Rashid, (2023) Adoption of sustainability practices by smallholders: examining social structure as determinants. Jurnal Komunikasi ; Malaysian Journal of Communication, 39 (2). pp. 227-247. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1605
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Global palm oil consumption, registering at 77 million metric tons annually, presents a significant ecological challenge. The importance of fostering sustainable production is paramount. Yet, issues of deforestation and other unsustainable practices cast doubt over this objective. Sustainable certification schemes such as the Roundtable on Sustainable Palm Oil (RSPO) and the Malaysian Sustainable Palm Oil (MSPO) aim to improve sustainable practices among stakeholders, including smallholders. A low achievement rate of only 30% certified smallholders suggests impediments beyond financial constraints. This study investigates the impact of social structure, specifically communication elements like social interaction ties and shared identity, on smallholders’ adoption of sustainable certification—a viewpoint aligned with innovation diffusion theory. Employing a quantitative design and a questionnaire survey, data was collected from 300 independent smallholders and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings illuminate that communication through social interaction ties and shared identity significantly influences the adoption of sustainable-certified schemes by smallholders. This suggests that innovation diffusion within this sector is socially motivated, emphasizing the influential role of communication in facilitating adoption of sustainable practices among small farmers. This novel understanding offers valuable insights for researchers and practitioners in utilizing social dynamics to endorse sustainable practices within the palm oil industry.
format Article
author Ammar Redza Ahmad Rizal,
Shahrina Md Nordin,
Rafidah Abd Rashid,
spellingShingle Ammar Redza Ahmad Rizal,
Shahrina Md Nordin,
Rafidah Abd Rashid,
Adoption of sustainability practices by smallholders: examining social structure as determinants
author_facet Ammar Redza Ahmad Rizal,
Shahrina Md Nordin,
Rafidah Abd Rashid,
author_sort Ammar Redza Ahmad Rizal,
title Adoption of sustainability practices by smallholders: examining social structure as determinants
title_short Adoption of sustainability practices by smallholders: examining social structure as determinants
title_full Adoption of sustainability practices by smallholders: examining social structure as determinants
title_fullStr Adoption of sustainability practices by smallholders: examining social structure as determinants
title_full_unstemmed Adoption of sustainability practices by smallholders: examining social structure as determinants
title_sort adoption of sustainability practices by smallholders: examining social structure as determinants
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2023
url http://journalarticle.ukm.my/22263/1/jk_13.pdf
http://journalarticle.ukm.my/22263/
https://ejournal.ukm.my/mjc/issue/view/1605
_version_ 1778162575814426624
score 13.211869

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