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Relation of social media literacy, trust, and information quality on public communication behaviour in urban local government social media in Indonesia

The previous study and theory showed that social media literacy, trust, and quality of information influence public communication behaviour towards local government social media. Hence, this article analyses the relation among those three elements in the context of urban areas in Indonesia. This res...

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Main Authors: Nur Atnan,, Ana Nadhya Abrar,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/22262/1/jk_12.pdf
http://journalarticle.ukm.my/22262/
https://ejournal.ukm.my/mjc/issue/view/1605
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spelling my-ukm.journal.222622023-09-19T07:55:16Z http://journalarticle.ukm.my/22262/ Relation of social media literacy, trust, and information quality on public communication behaviour in urban local government social media in Indonesia Nur Atnan, Ana Nadhya Abrar, The previous study and theory showed that social media literacy, trust, and quality of information influence public communication behaviour towards local government social media. Hence, this article analyses the relation among those three elements in the context of urban areas in Indonesia. This research uses a mixed method on sequential explanatory strategy, a collaboration of quantitative and qualitative methods conducted subsequently with dominancy on the quantitative methods. The authors selected 100 persons randomly and proportionally as the research sample. In addition, 12 persons from selected followers, social media specialists, academicians, and civil society. Research shows that social media literacy, trust, and quality information on local government social media are good, yet the issue is in the public communication behaviour towards governments' social media. Furthermore, 41.2% of those three elements simultaneously influence the communication behaviour. The most dominant variable influencing communication behaviour is media social literacy and people's trust, while the quality of information has no significant impact. This research is based on social media data in 2022 in three urban cities in Indonesia, namely Bandung, Semarang and Surabaya. They were chosen based on the categories that the local government uses social media for at least 10 years and has a high number of social media users. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/22262/1/jk_12.pdf Nur Atnan, and Ana Nadhya Abrar, (2023) Relation of social media literacy, trust, and information quality on public communication behaviour in urban local government social media in Indonesia. Jurnal Komunikasi ; Malaysian Journal of Communication, 39 (2). pp. 210-226. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1605
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The previous study and theory showed that social media literacy, trust, and quality of information influence public communication behaviour towards local government social media. Hence, this article analyses the relation among those three elements in the context of urban areas in Indonesia. This research uses a mixed method on sequential explanatory strategy, a collaboration of quantitative and qualitative methods conducted subsequently with dominancy on the quantitative methods. The authors selected 100 persons randomly and proportionally as the research sample. In addition, 12 persons from selected followers, social media specialists, academicians, and civil society. Research shows that social media literacy, trust, and quality information on local government social media are good, yet the issue is in the public communication behaviour towards governments' social media. Furthermore, 41.2% of those three elements simultaneously influence the communication behaviour. The most dominant variable influencing communication behaviour is media social literacy and people's trust, while the quality of information has no significant impact. This research is based on social media data in 2022 in three urban cities in Indonesia, namely Bandung, Semarang and Surabaya. They were chosen based on the categories that the local government uses social media for at least 10 years and has a high number of social media users.
format Article
author Nur Atnan,
Ana Nadhya Abrar,
spellingShingle Nur Atnan,
Ana Nadhya Abrar,
Relation of social media literacy, trust, and information quality on public communication behaviour in urban local government social media in Indonesia
author_facet Nur Atnan,
Ana Nadhya Abrar,
author_sort Nur Atnan,
title Relation of social media literacy, trust, and information quality on public communication behaviour in urban local government social media in Indonesia
title_short Relation of social media literacy, trust, and information quality on public communication behaviour in urban local government social media in Indonesia
title_full Relation of social media literacy, trust, and information quality on public communication behaviour in urban local government social media in Indonesia
title_fullStr Relation of social media literacy, trust, and information quality on public communication behaviour in urban local government social media in Indonesia
title_full_unstemmed Relation of social media literacy, trust, and information quality on public communication behaviour in urban local government social media in Indonesia
title_sort relation of social media literacy, trust, and information quality on public communication behaviour in urban local government social media in indonesia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2023
url http://journalarticle.ukm.my/22262/1/jk_12.pdf
http://journalarticle.ukm.my/22262/
https://ejournal.ukm.my/mjc/issue/view/1605
_version_ 1778162575686500352
score 13.211869

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