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Social media usage and interactions: an in-depth interview on BERSIH 2.0 social media visual framing

The BERSIH movement in Malaysia is a coalition of civil society organizations advocating for clean and fair elections. This research examines how visual communication shapes political participation by focusing on the visual framing of the BERSIH movement. The study interviewed ten visual communicati...

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Main Authors: Shamsiah Abd Kadir,, Mohd Firdauz Mohd Fathir,, Anitawati Mohd Lokman,, Ismail Sualman,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/22215/1/jk-13.pdf
http://journalarticle.ukm.my/22215/
https://ejournal.ukm.my/mjc/issue/view/1584
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spelling my-ukm.journal.222152023-09-19T03:13:43Z http://journalarticle.ukm.my/22215/ Social media usage and interactions: an in-depth interview on BERSIH 2.0 social media visual framing Shamsiah Abd Kadir, Mohd Firdauz Mohd Fathir, Anitawati Mohd Lokman, Ismail Sualman, The BERSIH movement in Malaysia is a coalition of civil society organizations advocating for clean and fair elections. This research examines how visual communication shapes political participation by focusing on the visual framing of the BERSIH movement. The study interviewed ten visual communication experts to uncover the meanings and ideological representations behind the visual frames used in the movement. The investigation identified three main themes: portrayal of the crowd, significant individuals, and injustice. The portrayal of the crowd theme highlighted the use of visuals to create a sense of unity and solidarity among participants, while the significant individuals theme emphasized the importance of visual representations of influential figures in shaping people's perceptions. The injustice theme highlighted the use of visuals to expose the injustices and inequality within the electoral system. The study found that visual framing plays a significant role in shaping people's attitudes towards political participation. Neutral or cool visual elements can evoke strong feelings and attract people to the cause, demonstrating that visual elements play a vital role in political mobilization. The findings suggest that carefully crafting visual frames can evoke strong emotional responses and encourage participation in political action. This research sheds light on the power of visual communication in shaping political participation in Malaysia's social movements and highlights the need for a strategic approach in creating visuals that appeal to people's emotions and encourage political engagement. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/22215/1/jk-13.pdf Shamsiah Abd Kadir, and Mohd Firdauz Mohd Fathir, and Anitawati Mohd Lokman, and Ismail Sualman, (2023) Social media usage and interactions: an in-depth interview on BERSIH 2.0 social media visual framing. Jurnal Komunikasi ; Malaysian Journal of Communication, 39 (1). pp. 224-239. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1584
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The BERSIH movement in Malaysia is a coalition of civil society organizations advocating for clean and fair elections. This research examines how visual communication shapes political participation by focusing on the visual framing of the BERSIH movement. The study interviewed ten visual communication experts to uncover the meanings and ideological representations behind the visual frames used in the movement. The investigation identified three main themes: portrayal of the crowd, significant individuals, and injustice. The portrayal of the crowd theme highlighted the use of visuals to create a sense of unity and solidarity among participants, while the significant individuals theme emphasized the importance of visual representations of influential figures in shaping people's perceptions. The injustice theme highlighted the use of visuals to expose the injustices and inequality within the electoral system. The study found that visual framing plays a significant role in shaping people's attitudes towards political participation. Neutral or cool visual elements can evoke strong feelings and attract people to the cause, demonstrating that visual elements play a vital role in political mobilization. The findings suggest that carefully crafting visual frames can evoke strong emotional responses and encourage participation in political action. This research sheds light on the power of visual communication in shaping political participation in Malaysia's social movements and highlights the need for a strategic approach in creating visuals that appeal to people's emotions and encourage political engagement.
format Article
author Shamsiah Abd Kadir,
Mohd Firdauz Mohd Fathir,
Anitawati Mohd Lokman,
Ismail Sualman,
spellingShingle Shamsiah Abd Kadir,
Mohd Firdauz Mohd Fathir,
Anitawati Mohd Lokman,
Ismail Sualman,
Social media usage and interactions: an in-depth interview on BERSIH 2.0 social media visual framing
author_facet Shamsiah Abd Kadir,
Mohd Firdauz Mohd Fathir,
Anitawati Mohd Lokman,
Ismail Sualman,
author_sort Shamsiah Abd Kadir,
title Social media usage and interactions: an in-depth interview on BERSIH 2.0 social media visual framing
title_short Social media usage and interactions: an in-depth interview on BERSIH 2.0 social media visual framing
title_full Social media usage and interactions: an in-depth interview on BERSIH 2.0 social media visual framing
title_fullStr Social media usage and interactions: an in-depth interview on BERSIH 2.0 social media visual framing
title_full_unstemmed Social media usage and interactions: an in-depth interview on BERSIH 2.0 social media visual framing
title_sort social media usage and interactions: an in-depth interview on bersih 2.0 social media visual framing
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2023
url http://journalarticle.ukm.my/22215/1/jk-13.pdf
http://journalarticle.ukm.my/22215/
https://ejournal.ukm.my/mjc/issue/view/1584
_version_ 1778162569737928704
score 13.211869

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