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Contrasting state-run tv channel ratings: a comparative analysis of the evolution of “Qazaqstan” and “Al-Jazeera”

A comparative analysis of the activities of pro-state TV channels Qazaqstan TV and Al-Jazeera and their relationship with the state are detailed herein, taking into account the specifics of their functioning and the evolution of the television industry in Kazakhstan and Qatar. Using the example of A...

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Main Author: Utemissov, Zhanibek
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/22203/1/jk-3.pdf
http://journalarticle.ukm.my/22203/
https://ejournal.ukm.my/mjc/issue/view/1584
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spelling my-ukm.journal.222032023-09-19T01:41:55Z http://journalarticle.ukm.my/22203/ Contrasting state-run tv channel ratings: a comparative analysis of the evolution of “Qazaqstan” and “Al-Jazeera” Utemissov, Zhanibek A comparative analysis of the activities of pro-state TV channels Qazaqstan TV and Al-Jazeera and their relationship with the state are detailed herein, taking into account the specifics of their functioning and the evolution of the television industry in Kazakhstan and Qatar. Using the example of Al-Jazeera, the study demonstrates that the state funding of media does not necessarily aim to fuel branding propaganda through TV channels, but rather to help them acquire independence from state regulation, for example, increasing the role of an entity that complements the functions of the state, and identifies the information needs of its audience. On the other hand, data are presented that indicate the difficulties Qazaqstan will have to face in the post-pandemic era and the rapidly changing digital world, as well as challenges ahead in terms of competitiveness and competition for the audience. Qualitative and quantitative statistical methods were employed to validate the hypothesis that the rating of networks does not hang with the factor of state funding, but related to the content materials. A detailed content analysis of the information agenda was carried out, and a brief historical development of both TV channels was studied. Statistical data provided by open international sources, as well as comparative financial data on these channels, were investigated. In the context of the article, recommendations are made for Qazaqstan TV to tailor their agenda according to a changing socio-political environment. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/22203/1/jk-3.pdf Utemissov, Zhanibek (2023) Contrasting state-run tv channel ratings: a comparative analysis of the evolution of “Qazaqstan” and “Al-Jazeera”. Jurnal Komunikasi ; Malaysian Journal of Communication, 39 (1). pp. 37-52. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1584
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description A comparative analysis of the activities of pro-state TV channels Qazaqstan TV and Al-Jazeera and their relationship with the state are detailed herein, taking into account the specifics of their functioning and the evolution of the television industry in Kazakhstan and Qatar. Using the example of Al-Jazeera, the study demonstrates that the state funding of media does not necessarily aim to fuel branding propaganda through TV channels, but rather to help them acquire independence from state regulation, for example, increasing the role of an entity that complements the functions of the state, and identifies the information needs of its audience. On the other hand, data are presented that indicate the difficulties Qazaqstan will have to face in the post-pandemic era and the rapidly changing digital world, as well as challenges ahead in terms of competitiveness and competition for the audience. Qualitative and quantitative statistical methods were employed to validate the hypothesis that the rating of networks does not hang with the factor of state funding, but related to the content materials. A detailed content analysis of the information agenda was carried out, and a brief historical development of both TV channels was studied. Statistical data provided by open international sources, as well as comparative financial data on these channels, were investigated. In the context of the article, recommendations are made for Qazaqstan TV to tailor their agenda according to a changing socio-political environment.
format Article
author Utemissov, Zhanibek
spellingShingle Utemissov, Zhanibek
Contrasting state-run tv channel ratings: a comparative analysis of the evolution of “Qazaqstan” and “Al-Jazeera”
author_facet Utemissov, Zhanibek
author_sort Utemissov, Zhanibek
title Contrasting state-run tv channel ratings: a comparative analysis of the evolution of “Qazaqstan” and “Al-Jazeera”
title_short Contrasting state-run tv channel ratings: a comparative analysis of the evolution of “Qazaqstan” and “Al-Jazeera”
title_full Contrasting state-run tv channel ratings: a comparative analysis of the evolution of “Qazaqstan” and “Al-Jazeera”
title_fullStr Contrasting state-run tv channel ratings: a comparative analysis of the evolution of “Qazaqstan” and “Al-Jazeera”
title_full_unstemmed Contrasting state-run tv channel ratings: a comparative analysis of the evolution of “Qazaqstan” and “Al-Jazeera”
title_sort contrasting state-run tv channel ratings: a comparative analysis of the evolution of “qazaqstan” and “al-jazeera”
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2023
url http://journalarticle.ukm.my/22203/1/jk-3.pdf
http://journalarticle.ukm.my/22203/
https://ejournal.ukm.my/mjc/issue/view/1584
_version_ 1778162568258387968
score 13.222552

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