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Covering Covid-19 pandemic on short video platforms in China: a content analysis of Douyin accounts of people's daily and China daily

As a new form of social media, short videos have been deeply seated in Chinese life. In order to expand their influence, China's mainstream media also opened accounts on short video platforms, especially during the Covid-19 pandemic. They use short video platforms to report news, which play a k...

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Main Authors: Shahrul Nazmi Sannusi,, Normah Mustaffa,, Dongke, Pan
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:http://journalarticle.ukm.my/21566/1/Jk_9.pdf
http://journalarticle.ukm.my/21566/
https://ejournal.ukm.my/mjc/issue/view/1570
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spelling my-ukm.journal.215662023-05-16T02:36:41Z http://journalarticle.ukm.my/21566/ Covering Covid-19 pandemic on short video platforms in China: a content analysis of Douyin accounts of people's daily and China daily Shahrul Nazmi Sannusi, Normah Mustaffa, Dongke, Pan As a new form of social media, short videos have been deeply seated in Chinese life. In order to expand their influence, China's mainstream media also opened accounts on short video platforms, especially during the Covid-19 pandemic. They use short video platforms to report news, which play a key role in guiding public opinion and stabilising people's hearts. Based on the pandemic coverage of two of China's representative media, People's Daily and China Daily on Douyin platform, content analysis method is used to analyse the reporting frequency, video length, reporting content, reporting tendency, and user engagement, and compare the similarities and differences between the two media in the above five aspects. It was found that in terms of reporting frequency, the development trend of the two media is different, but they post roughly the same number of videos per day on average, and the number of videos released during the pandemic is higher than usual. In terms of video length, most of the videos of the two media are produced in a duration of one minute. China Daily produced more long videos than People's Daily. In terms of the reporting content, the two media are involved in 11 constructed categories, but the top four categories are different because of the different position. About the reporting tendency, People's Daily has strong subjective emotion, and China Daily reported more neutral news. As for user engagement, People's Daily did better in likes, comments and shares, although both posted more likes, comments and shares than usual during the pandemic. Penerbit Universiti Kebangsaan Malaysia 2022 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/21566/1/Jk_9.pdf Shahrul Nazmi Sannusi, and Normah Mustaffa, and Dongke, Pan (2022) Covering Covid-19 pandemic on short video platforms in China: a content analysis of Douyin accounts of people's daily and China daily. Jurnal Komunikasi ; Malaysian Journal of Communication, 38 (4). pp. 163-180. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1570
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description As a new form of social media, short videos have been deeply seated in Chinese life. In order to expand their influence, China's mainstream media also opened accounts on short video platforms, especially during the Covid-19 pandemic. They use short video platforms to report news, which play a key role in guiding public opinion and stabilising people's hearts. Based on the pandemic coverage of two of China's representative media, People's Daily and China Daily on Douyin platform, content analysis method is used to analyse the reporting frequency, video length, reporting content, reporting tendency, and user engagement, and compare the similarities and differences between the two media in the above five aspects. It was found that in terms of reporting frequency, the development trend of the two media is different, but they post roughly the same number of videos per day on average, and the number of videos released during the pandemic is higher than usual. In terms of video length, most of the videos of the two media are produced in a duration of one minute. China Daily produced more long videos than People's Daily. In terms of the reporting content, the two media are involved in 11 constructed categories, but the top four categories are different because of the different position. About the reporting tendency, People's Daily has strong subjective emotion, and China Daily reported more neutral news. As for user engagement, People's Daily did better in likes, comments and shares, although both posted more likes, comments and shares than usual during the pandemic.
format Article
author Shahrul Nazmi Sannusi,
Normah Mustaffa,
Dongke, Pan
spellingShingle Shahrul Nazmi Sannusi,
Normah Mustaffa,
Dongke, Pan
Covering Covid-19 pandemic on short video platforms in China: a content analysis of Douyin accounts of people's daily and China daily
author_facet Shahrul Nazmi Sannusi,
Normah Mustaffa,
Dongke, Pan
author_sort Shahrul Nazmi Sannusi,
title Covering Covid-19 pandemic on short video platforms in China: a content analysis of Douyin accounts of people's daily and China daily
title_short Covering Covid-19 pandemic on short video platforms in China: a content analysis of Douyin accounts of people's daily and China daily
title_full Covering Covid-19 pandemic on short video platforms in China: a content analysis of Douyin accounts of people's daily and China daily
title_fullStr Covering Covid-19 pandemic on short video platforms in China: a content analysis of Douyin accounts of people's daily and China daily
title_full_unstemmed Covering Covid-19 pandemic on short video platforms in China: a content analysis of Douyin accounts of people's daily and China daily
title_sort covering covid-19 pandemic on short video platforms in china: a content analysis of douyin accounts of people's daily and china daily
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2022
url http://journalarticle.ukm.my/21566/1/Jk_9.pdf
http://journalarticle.ukm.my/21566/
https://ejournal.ukm.my/mjc/issue/view/1570
_version_ 1768008342827958272
score 13.211869

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