Cover Image

The impact of luminance contrast on attention and memory

Previous studies have found that luminance contrast may enhance attention and attention is positively correlated with memory. However, little attention has been given to understand the impact of luminance contrast on memory. The present study attempts to address this gap by examining the effect of l...

Full description

Saved in:
Bibliographic Details
Main Authors: Su, Ling Yap, Xiu, Boon Tan, Chee, Seng Tan
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:http://journalarticle.ukm.my/21484/1/265-1093-1-PB.pdf
http://journalarticle.ukm.my/21484/
https://spaj.ukm.my/ppppm/jpm/issue/view/28
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-ukm.journal.21484
record_format eprints
spelling my-ukm.journal.214842023-04-18T03:05:03Z http://journalarticle.ukm.my/21484/ The impact of luminance contrast on attention and memory Su, Ling Yap Xiu, Boon Tan Chee, Seng Tan Previous studies have found that luminance contrast may enhance attention and attention is positively correlated with memory. However, little attention has been given to understand the impact of luminance contrast on memory. The present study attempts to address this gap by examining the effect of luminance contrast on attention and memory. A total of 159 undergraduates were randomly assigned to three luminance contrast conditions (high vs. moderate vs. low) and were administered a modified d2 test and modified words memory test. Multivariate analysis of variance showed significant effect of luminance contrast on memory performance. Participants in the high and moderate luminance contrast groups recalled more words than counterparts in the low contrast group. However, the effect of luminance contrast on attention was not significant, though planned comparison found that high contrast group scored higher than low contrast group. The findings not only shed light on improvement of memory but also have implication for design and marketing and consumer behaviours study. Penerbit Universiti Kebangsaan Malaysia 2017-08 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/21484/1/265-1093-1-PB.pdf Su, Ling Yap and Xiu, Boon Tan and Chee, Seng Tan (2017) The impact of luminance contrast on attention and memory. Jurnal Psikologi Malaysia, 31 (2). pp. 90-98. ISSN 2289-8174 https://spaj.ukm.my/ppppm/jpm/issue/view/28
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Previous studies have found that luminance contrast may enhance attention and attention is positively correlated with memory. However, little attention has been given to understand the impact of luminance contrast on memory. The present study attempts to address this gap by examining the effect of luminance contrast on attention and memory. A total of 159 undergraduates were randomly assigned to three luminance contrast conditions (high vs. moderate vs. low) and were administered a modified d2 test and modified words memory test. Multivariate analysis of variance showed significant effect of luminance contrast on memory performance. Participants in the high and moderate luminance contrast groups recalled more words than counterparts in the low contrast group. However, the effect of luminance contrast on attention was not significant, though planned comparison found that high contrast group scored higher than low contrast group. The findings not only shed light on improvement of memory but also have implication for design and marketing and consumer behaviours study.
format Article
author Su, Ling Yap
Xiu, Boon Tan
Chee, Seng Tan
spellingShingle Su, Ling Yap
Xiu, Boon Tan
Chee, Seng Tan
The impact of luminance contrast on attention and memory
author_facet Su, Ling Yap
Xiu, Boon Tan
Chee, Seng Tan
author_sort Su, Ling Yap
title The impact of luminance contrast on attention and memory
title_short The impact of luminance contrast on attention and memory
title_full The impact of luminance contrast on attention and memory
title_fullStr The impact of luminance contrast on attention and memory
title_full_unstemmed The impact of luminance contrast on attention and memory
title_sort impact of luminance contrast on attention and memory
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2017
url http://journalarticle.ukm.my/21484/1/265-1093-1-PB.pdf
http://journalarticle.ukm.my/21484/
https://spaj.ukm.my/ppppm/jpm/issue/view/28
_version_ 1765297863848361984
score 13.211869

Similar Items