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What affects investment decisions among undergraduates during COVID-19 pandemic?

Due to advancements in technology, increased convenience and other developments, investing has become popular among the younger generation. They can boost their income and accumulate wealth more quickly by investing. However, the investors should plan and execute trading strategies carefully before...

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Main Authors: Chan, Hooi-Yee, Tee, Lain-Tze, Kew, Si-Roei
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:http://journalarticle.ukm.my/21230/1/pp_9.pdf
http://journalarticle.ukm.my/21230/
https://www.ukm.my/personalia/publication-category/volume-25-number-2-december-2022/page/2/
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spelling my-ukm.journal.212302023-02-24T14:24:48Z http://journalarticle.ukm.my/21230/ What affects investment decisions among undergraduates during COVID-19 pandemic? Chan, Hooi-Yee Tee, Lain-Tze Kew, Si-Roei Due to advancements in technology, increased convenience and other developments, investing has become popular among the younger generation. They can boost their income and accumulate wealth more quickly by investing. However, the investors should plan and execute trading strategies carefully before investing to avoid losing money. This study aims to investigate factors affecting investment decisions among undergraduates in the Malaysian stock market during COVID-19 pandemic. Factors examined include firm image, information, economic expectations and advocate recommendations which might influence investment decisions among investors. There are 100 undergraduates from the Universiti Kebangsaan Malaysia involved in the study. The findings indicate that firm image, economic expectations and advocate recommendations have a positive and significant relationship with investment decisions among undergraduates during COVID-19 pandemic. That is, undergraduates tend to invest in the stock market when firm image and economic expectations are optimistic while advocate recommendations are supportive. In addition, information does affect the investment decisions among undergraduates. This study is able to provide several important implications to policymakers, firms and investors. Penerbit Universiti Kebangsaan Malaysia 2022 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/21230/1/pp_9.pdf Chan, Hooi-Yee and Tee, Lain-Tze and Kew, Si-Roei (2022) What affects investment decisions among undergraduates during COVID-19 pandemic? Jurnal Personalia Pelajar, 25 (2). pp. 245-253. ISSN 0128-2735 https://www.ukm.my/personalia/publication-category/volume-25-number-2-december-2022/page/2/
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Due to advancements in technology, increased convenience and other developments, investing has become popular among the younger generation. They can boost their income and accumulate wealth more quickly by investing. However, the investors should plan and execute trading strategies carefully before investing to avoid losing money. This study aims to investigate factors affecting investment decisions among undergraduates in the Malaysian stock market during COVID-19 pandemic. Factors examined include firm image, information, economic expectations and advocate recommendations which might influence investment decisions among investors. There are 100 undergraduates from the Universiti Kebangsaan Malaysia involved in the study. The findings indicate that firm image, economic expectations and advocate recommendations have a positive and significant relationship with investment decisions among undergraduates during COVID-19 pandemic. That is, undergraduates tend to invest in the stock market when firm image and economic expectations are optimistic while advocate recommendations are supportive. In addition, information does affect the investment decisions among undergraduates. This study is able to provide several important implications to policymakers, firms and investors.
format Article
author Chan, Hooi-Yee
Tee, Lain-Tze
Kew, Si-Roei
spellingShingle Chan, Hooi-Yee
Tee, Lain-Tze
Kew, Si-Roei
What affects investment decisions among undergraduates during COVID-19 pandemic?
author_facet Chan, Hooi-Yee
Tee, Lain-Tze
Kew, Si-Roei
author_sort Chan, Hooi-Yee
title What affects investment decisions among undergraduates during COVID-19 pandemic?
title_short What affects investment decisions among undergraduates during COVID-19 pandemic?
title_full What affects investment decisions among undergraduates during COVID-19 pandemic?
title_fullStr What affects investment decisions among undergraduates during COVID-19 pandemic?
title_full_unstemmed What affects investment decisions among undergraduates during COVID-19 pandemic?
title_sort what affects investment decisions among undergraduates during covid-19 pandemic?
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2022
url http://journalarticle.ukm.my/21230/1/pp_9.pdf
http://journalarticle.ukm.my/21230/
https://www.ukm.my/personalia/publication-category/volume-25-number-2-december-2022/page/2/
_version_ 1758951536276275200
score 13.211869

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