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Post Covid-19 pandemic and the rise of eSports in Malaysia

This conceptual paper explored the COVID-19 pandemic began in early 2020 and rapidly spread to nations due to its strong transmissibility. The Covid-19 pandemic brought about the demise of several businesses, including the sports industry. Thus, the eSports industry has become a feasible alternative...

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Main Authors: Chee, Ngee Lim, Salmi Mohd Isa,, Ramayah Thurasamy,, Norazah Mohd Suki,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:http://journalarticle.ukm.my/21090/1/Post%20Covid-19%20Pandemic%20And%20The%20Rise%20Of%20eSports%20In%20Malaysia.pdf
http://journalarticle.ukm.my/21090/
https://ejournal.ukm.my/ebangi/index
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spelling my-ukm.journal.210902023-02-09T06:26:39Z http://journalarticle.ukm.my/21090/ Post Covid-19 pandemic and the rise of eSports in Malaysia Chee, Ngee Lim Salmi Mohd Isa, Ramayah Thurasamy, Norazah Mohd Suki, This conceptual paper explored the COVID-19 pandemic began in early 2020 and rapidly spread to nations due to its strong transmissibility. The Covid-19 pandemic brought about the demise of several businesses, including the sports industry. Thus, the eSports industry has become a feasible alternative and requirement for sporting competitions. This study aims to analyse existing research on the history and growth of eSports in Malaysia to give better insights into its sustainable development, even post-pandemic. This study also covers a detailed assessment of gamers, marketers, and earnings. The study used a literature review strategy and conducted a thorough electronic search for relevant literature using Google Scholar, indexed databases and newspapers. Malaysian governments develop eSports training centres, fund allocations and academies to nurture the athletes and the eSports industry. Many gamers and audiences adapt to the new normal and technologies, particularly during the movement control order. Many Malaysians shift their behaviour and rely on the internet for home entertainment and activities. Covid-19 has enhanced eSports consumption, and the viewership will grow post-pandemic. Game developers invest more money to develop the eSports sector with innovative marketing strategies. This paper focuses on the rise of eSports and the chances for marketers to connect with customers. Many people believe eSports will continue growing, even post-pandemic, as many people have already adapted to it, and cutting-edge technologies also propel many people to accept this unique field. Penerbit Universiti Kebangsaan Malaysia 2022 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/21090/1/Post%20Covid-19%20Pandemic%20And%20The%20Rise%20Of%20eSports%20In%20Malaysia.pdf Chee, Ngee Lim and Salmi Mohd Isa, and Ramayah Thurasamy, and Norazah Mohd Suki, (2022) Post Covid-19 pandemic and the rise of eSports in Malaysia. e-Bangi Journal of Social Sciences & Humanities, 19 (7). pp. 238-249. ISSN 1823-884x https://ejournal.ukm.my/ebangi/index
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This conceptual paper explored the COVID-19 pandemic began in early 2020 and rapidly spread to nations due to its strong transmissibility. The Covid-19 pandemic brought about the demise of several businesses, including the sports industry. Thus, the eSports industry has become a feasible alternative and requirement for sporting competitions. This study aims to analyse existing research on the history and growth of eSports in Malaysia to give better insights into its sustainable development, even post-pandemic. This study also covers a detailed assessment of gamers, marketers, and earnings. The study used a literature review strategy and conducted a thorough electronic search for relevant literature using Google Scholar, indexed databases and newspapers. Malaysian governments develop eSports training centres, fund allocations and academies to nurture the athletes and the eSports industry. Many gamers and audiences adapt to the new normal and technologies, particularly during the movement control order. Many Malaysians shift their behaviour and rely on the internet for home entertainment and activities. Covid-19 has enhanced eSports consumption, and the viewership will grow post-pandemic. Game developers invest more money to develop the eSports sector with innovative marketing strategies. This paper focuses on the rise of eSports and the chances for marketers to connect with customers. Many people believe eSports will continue growing, even post-pandemic, as many people have already adapted to it, and cutting-edge technologies also propel many people to accept this unique field.
format Article
author Chee, Ngee Lim
Salmi Mohd Isa,
Ramayah Thurasamy,
Norazah Mohd Suki,
spellingShingle Chee, Ngee Lim
Salmi Mohd Isa,
Ramayah Thurasamy,
Norazah Mohd Suki,
Post Covid-19 pandemic and the rise of eSports in Malaysia
author_facet Chee, Ngee Lim
Salmi Mohd Isa,
Ramayah Thurasamy,
Norazah Mohd Suki,
author_sort Chee, Ngee Lim
title Post Covid-19 pandemic and the rise of eSports in Malaysia
title_short Post Covid-19 pandemic and the rise of eSports in Malaysia
title_full Post Covid-19 pandemic and the rise of eSports in Malaysia
title_fullStr Post Covid-19 pandemic and the rise of eSports in Malaysia
title_full_unstemmed Post Covid-19 pandemic and the rise of eSports in Malaysia
title_sort post covid-19 pandemic and the rise of esports in malaysia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2022
url http://journalarticle.ukm.my/21090/1/Post%20Covid-19%20Pandemic%20And%20The%20Rise%20Of%20eSports%20In%20Malaysia.pdf
http://journalarticle.ukm.my/21090/
https://ejournal.ukm.my/ebangi/index
_version_ 1758579332446420992
score 13.223943

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