The role of media in sponsorship decision making during Covid-19 : a Malaysian perspective
COVID-19 has impacted not only human lives, but also business organisations. The repercussions of the pandemic on global businesses include sustaining the value of a firm that could benefit stakeholders, such as the challenge for sponsored properties to attain sponsorship through a period of f...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/20385/1/55773-187109-1-PB.pdf http://journalarticle.ukm.my/20385/ https://ejournal.ukm.my/mjc/issue/view/1527 |
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