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Social media visual framing towards political participation : an analysis on BERSIH 2.0

The political atmosphere in Malaysia had witnessed a growing trend of social movement organisations and protests. The recent attention is on the phenomenal record usage of social media platforms as tools to spread political ideology. The multimodal nature of social media has made it an efficient...

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Main Authors: Mohd Firdauz Mohd Fathir,, Anitawati Mohd Lokman,, Shamsiah Abd Kadir,, Ismail Sualman,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:http://journalarticle.ukm.my/20382/1/55727-186949-1-PB.pdf
http://journalarticle.ukm.my/20382/
https://ejournal.ukm.my/mjc/issue/view/1527
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spelling my-ukm.journal.203822022-11-04T03:13:14Z http://journalarticle.ukm.my/20382/ Social media visual framing towards political participation : an analysis on BERSIH 2.0 Mohd Firdauz Mohd Fathir, Anitawati Mohd Lokman, Shamsiah Abd Kadir, Ismail Sualman, The political atmosphere in Malaysia had witnessed a growing trend of social movement organisations and protests. The recent attention is on the phenomenal record usage of social media platforms as tools to spread political ideology. The multimodal nature of social media has made it an efficient tool where users can post textual information as well as visual materials to reach out to its audience. This article sets out to examine the visual strategy of one of the largest political social movements in Malaysia, the BERSIH movement, within a social media setting. Building on the existing work on visual framing, it asks: How were issues visually portrayed on the BERSIH social media account during the peak of the movement in Malaysia? In this context, Facebook was chosen as the social media platform analysed as it is the main social media used by the movement. Adapting on the level of visual framing, a content analysis was done to a sample of 59 (N=59) top liked photos posted on the Bersih 2.0 Official Facebook account which received more than 0.5% engagement rate (ER= >0.5%). The findings showed that at the denotative level, the main forms of visuals used were photos of protesters, followed by posters and photos of important individuals. The findings also showed that at the connotative level, the main frame highlighted was ‘solidarity’ followed by ‘call for action’ in the form of direct and symbolic visuals. Penerbit Universiti Kebangsaan Malaysia 2022 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/20382/1/55727-186949-1-PB.pdf Mohd Firdauz Mohd Fathir, and Anitawati Mohd Lokman, and Shamsiah Abd Kadir, and Ismail Sualman, (2022) Social media visual framing towards political participation : an analysis on BERSIH 2.0. Jurnal Komunikasi ; Malaysian Journal of Communication, 38 (2). pp. 127-143. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1527
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The political atmosphere in Malaysia had witnessed a growing trend of social movement organisations and protests. The recent attention is on the phenomenal record usage of social media platforms as tools to spread political ideology. The multimodal nature of social media has made it an efficient tool where users can post textual information as well as visual materials to reach out to its audience. This article sets out to examine the visual strategy of one of the largest political social movements in Malaysia, the BERSIH movement, within a social media setting. Building on the existing work on visual framing, it asks: How were issues visually portrayed on the BERSIH social media account during the peak of the movement in Malaysia? In this context, Facebook was chosen as the social media platform analysed as it is the main social media used by the movement. Adapting on the level of visual framing, a content analysis was done to a sample of 59 (N=59) top liked photos posted on the Bersih 2.0 Official Facebook account which received more than 0.5% engagement rate (ER= >0.5%). The findings showed that at the denotative level, the main forms of visuals used were photos of protesters, followed by posters and photos of important individuals. The findings also showed that at the connotative level, the main frame highlighted was ‘solidarity’ followed by ‘call for action’ in the form of direct and symbolic visuals.
format Article
author Mohd Firdauz Mohd Fathir,
Anitawati Mohd Lokman,
Shamsiah Abd Kadir,
Ismail Sualman,
spellingShingle Mohd Firdauz Mohd Fathir,
Anitawati Mohd Lokman,
Shamsiah Abd Kadir,
Ismail Sualman,
Social media visual framing towards political participation : an analysis on BERSIH 2.0
author_facet Mohd Firdauz Mohd Fathir,
Anitawati Mohd Lokman,
Shamsiah Abd Kadir,
Ismail Sualman,
author_sort Mohd Firdauz Mohd Fathir,
title Social media visual framing towards political participation : an analysis on BERSIH 2.0
title_short Social media visual framing towards political participation : an analysis on BERSIH 2.0
title_full Social media visual framing towards political participation : an analysis on BERSIH 2.0
title_fullStr Social media visual framing towards political participation : an analysis on BERSIH 2.0
title_full_unstemmed Social media visual framing towards political participation : an analysis on BERSIH 2.0
title_sort social media visual framing towards political participation : an analysis on bersih 2.0
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2022
url http://journalarticle.ukm.my/20382/1/55727-186949-1-PB.pdf
http://journalarticle.ukm.my/20382/
https://ejournal.ukm.my/mjc/issue/view/1527
_version_ 1751537454471446528
score 13.211869

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