Corporate social responsibility and market orientation : an integrated approach towards organizational performance
Takaful operators in countries dominated by Muslim are still experiencing low penetration rate. New emerging customer segments have higher expectation where Takaful operators need more innovative approaches in acquiring and retaining customers. Moreover, Takaful companies need to apply marketing, so...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/20173/1/19385-88581-1-PB.pdf http://journalarticle.ukm.my/20173/ https://ejournal.ukm.my/pengurusan/issue/view/1093 |
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